Beijing Wangfujing Xiyue Merkataritza Zentroko Barnealdea by Xia Gushuyu Commercial Space Design is a highly esteemed winner of the very prestigious 2024 Urrezko Saria A' Design Award in Barruko Espazioa eta Erakusketa Diseinua Competition Category.
UrreBarrualdea· 2024
Beijing Wangfujing Xiyue Merkataritza Zentroko Barnealdea
by Xia Gushuyu Commercial Space Design
Client: Beijing Wangfujing Jinjie Shopping Center Co., Ltd.
Urrezko Saria A' Design Award Winner in Barrualdea Category
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- Verified Award Winner
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The Design
About Beijing Wangfujing Xiyue Merkataritza Zentroko Barnealdea
Beijing Wangfujing Xiyue 19.800 metro koadroko merkataritza zentroko barnealdea da, Beijingo erdiguneko eremuan kokatua. Diseinuak Txinako arkitektura tradizionala elementu futuristekin uztartzen du. Gorantz okertutako hegal-teilatuek, teilatu-gailurreko piztiek, dougong euskarriek eta kutxadun sabaiek (caisson) egitura osatzen dute, eta metal-aleazioek indarra eta iraunkortasuna ematen dute. Hiru gune tematikok, Yuanshi Kou, Sundial Square eta Qiankun Fang, atrioak markatzen dituzte. Lehen sotoan jatetxeak daude eta bigarrenean txikizkako dendak. Argiaren kolore-tenperatura eta distira kontrolatzen dira giro anitzak sortzeko.
The Recognition
About the Urrezko Saria A' Design Award
Beijing Wangfujing Xiyue Merkataritza Zentroko Barnealdea Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Beijing Wangfujing Xiyue Merkataritza Zentroko Barnealdea oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Beijing Wangfujing Xiyue Merkataritza Zentroko Barnealdea desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Beijing Wangfujing Xiyue Shopping Mall stands as a globally renowned commercial street. Wangfujing has witnessed nearly 800 years of commercial evolution in China, and been expected to establish a new form of commerce. This project redefines shopping malls, and even becomes the most culturally vibrant block catering to youthful trends on Wangfujing Street. Through the design and content, it creates a super block where traditional culture and future technology collide and fuse.
- Dimensions & Packaging
- It covers an area of 19,800 square meters.
- Tags
- Wangfujing XY Toutiao, Chinese nuclear current shell, youthful trend, cultural confidence, themed business
- Production Technology
- In the logic of scene creation, traditional culture forms the core structure, while modern materials give the shape. The framework retains the traditional architectural style, using elements like upturned eaves and roof ridge beasts. The decorative materials of metal alloys lead to good strength and durability. The project adopts various materials to improve spatial openness and transparency, and manipulate light in terms of color temperature and brightness, thereby creating diverse atmospheres.
- Design Challenge
- The challenge was creating a space involving diverse labels such as fashion, culture, experience and socializing to lead business trend. The team has set up 3 major themed display points in the atriums: Yuanshi Kou, Sundial Square and Qiankun Fang, realizing a creative futuristic style while inheriting traditional culture. The cyberpunk Beijing rabbit god, featuring trendy visual expressions with a sense of technology, reinterprets the unique historical characteristics of the commercial space.
- Research
- Wangfujing Street, as the golden business card of Beijing, stands as the most popular commercial street in the country. Its commercial history of 100 years has become the epitome of modern commercial development in China. The design team has tapped into the power of rejuvenation, focused on Chinese Technology and New Art to steer the future development of Wangfujing, and shaped a new China chic across various fields, meeting the diverse needs of Generation Z and even the Alpha generation.
- Inspiration
- The project is located in a place with cultural significance in the core area of Beijing. Given its unique location, the design team proposed to unlock Beijing from a different perspective. They deeply explored traditional beams, columns, dougong decorative brackets, caisson ceilings, Hutong and quadrangle dwellings, and ancient wisdom related to directions, sundials, Qian and Kun, while incorporating lots of futuristic elements, creating a fusion of culture and future to shape XY Toutiao.
- Project Duration
- This project started in March, 2022 in Beijing, and finished in December, 2023 in China.
- Operation Flow
- The design team, taking spatial design, business format planning, brand introduction, etc. into account, has elevated content and innovated in scene creation, enabling the B1 and B2 floors to respectively encompass dining and trendy retail. This led to the groundbreaking presentation of a unique Y3K immersive new China chic aesthetic space. It offers users an immersive shopping experience, revolutionizing the perception of China chic among young people with futurism that goes beyond imagination.
- Team Members
- Wenzhe Gao
Jinchao Hei
Bing Bai
Jiawen Qi
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