Sabbioni Branding Lehen Funtzioa: Marka Sustapena by Paul Robb is a highly esteemed winner of the very prestigious 2024 Urrezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.
UrreGrafismoa· 2024
Sabbioni Branding Lehen Funtzioa: Marka Sustapena
by Paul Robb
Client: Grafiche Sabbioni
Urrezko Saria A' Design Award Winner in Grafismoa Category
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The Design
About Sabbioni Branding Lehen Funtzioa: Marka Sustapena
Liburuaren Testua: Grafiche Sabbionik marka-posizio berri bat behar zuen enpresaren 60. urteurrena ospatzeko. Salt&Pepperrek konpainiarekin elkarlanean ibili zen mugarri garrantzitsu hau sustatzeko hizkuntza bisual modernoak sortzeko, markaren gaitasunak nabarmenduz kutxetako jasangarritasunean eta inprimatze-prozesu tradizionaletan. Salt&Pepperrek marka-sistema kementsu, sendo eta positibo bat sortu zuen, %100 jasangarria den lerro bat sortuz, ur-oinarriko tintak eta paper-hondakin minimoak erabiliz konpainiaren oinarrizko balioak sustatzeko.
The Recognition
About the Urrezko Saria A' Design Award
Sabbioni Branding Lehen Funtzioa: Marka Sustapena Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Sabbioni Branding Lehen Funtzioa: Marka Sustapena oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Sabbioni Branding Lehen Funtzioa: Marka Sustapena desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Grafiche Sabbioni required a new brand position to celebrate the firm’s 60th year anniversary. Salt&Pepper worked with the company to create modern visual languages to promote this important milestone, highlighting the brand’s capabilities in sustainability in the box and traditional print processes. Salt&Pepper created an energetic, robust, and positive branding system, creating a line of 100% sustainable, using water-based inks and minimal paper waste to promote the company’s core values.
- Dimensions & Packaging
- Box dimensions 250 x 360 x 75mm. Book dimensions 230 x 280mm. Agenda dimensions 210 x 270mm.
- Tags
- Branding
- Production Technology
- Letterpress, linotype printing, and modern digital programs were used to composite the final project. The outer box and agenda were printed on 100% recycled material in 2 Pantone colors and CMYK. The anniversary book was printed in 7 colors on FSC paper.
- Design Challenge
- Our research began with using letterpress and the linotype system to create experimental-type solutions. The major challenge was to create a 100% sustainable project that would work from box design to editorial, with minimal paper wastage and sustainable inks. These experiments were then developed digitally to create a contemporary feel.
- Research
- The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
- Inspiration
- The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
- Project Duration
- September - December 2023 - Italy
- Operation Flow
- The project was presented to the market in late 2023
- Patents
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
- Team Members
- Paul Henry Robb
Moira Bartoloni - Image Credits
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
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