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Diax Project Erakusleihoko Erakusketa by Leafer Circular Design

Diax Project Erakusleihoko Erakusketa by Leafer Circular Design is a highly esteemed winner of the very prestigious 2024 Burdinazko Saria A' Design Award in Azoka Arkitektura, Barrualde eta Erakusketa Diseinua Competition Category.


BurdinaAzoka· 2024

Diax Project Erakusleihoko Erakusketa

by Leafer Circular Design

Client: Chunlyn WWCB Tech

Burdinazko Saria A' Design Award Winner in Azoka Category

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The Design

About Diax Project Erakusleihoko Erakusketa

Diax aplikazio anitzeko material birziklatu berri bat da. Erakusketaren helburua bere potentziala nabarmentzea eta kolaboratzaileak erakartzea zen. Jakin-mina eta ideiak bultzatzeko, erakusketa argia eta irekia izateko diseinatu zen. Hondakin gutxikoa izateko, alokairuko markoak, erakusteko panel modularrak eta zuzenean panelean inprimatzea erabiltzeko diseinatu zen. Adibideko produktuak ere sortu ziren Diax ez dela material hutsa erakusteko; bizitza jasangarriagorako katalizatzailea da.

The Recognition

About the Burdinazko Saria A' Design Award

Diax Project Erakusleihoko Erakusketa Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Diax Project Erakusleihoko Erakusketa oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Diax Project Erakusleihoko Erakusketa zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Diax is a new recycled material with versatile applications. The goal of the exhibit was to highlight its potential and attract collaborators. To encourage curiosity and ideas, the exhibit was designed bright and open. To be low-waste, it was designed to use rental frames, modular display boards, and direct-to-board printing. Example products were also created to showcase that Diax is not just a material; it's the catalyst for a more sustainable life.
Dimensions & Packaging
The exhibition area was 6 x 6 m. The central 'X' area consisted of four wings each 150 x 52 x 200 cm to share the material applications we arranged: Horticultural Uses, Life with Texture, Blocks & Tiles, and Paints & Plasters. A total of 10 products were shown; 6 were created for this exhibition, 3 were created in prior projects, and 1 from a different partner. The two side areas were 300 x 35 x 140 cm, with one featuring the ten 10 cm cube Diax shrinkage texture blocks.
Tags
exhibit, modular, low-waste, material, texture, reusable, horticulture, paint, tile, cement
Production Technology
To strongly convince potential partners of Diax’s potential, tangible examples were made. Brainstorming from the material’s qualities, a few with high value were chosen. To produce them, rendered 3D models were printed and turned into silicone molds. Previous experience helped inform Diax ratios and drying time. Additionally, a series of texture blocks were created to showcase varying surface shrinkage in mixtures with cement, sand, clay, chalk, or paper pulp.
Design Challenge
Exhibitions are often temporary, and thus designed and built in a way that produces a large amount of post-demolition trash. This design challenges that default, while creating an aesthetic and meaningful exhibition. It achieves this with rented modular frames and lighting instead of single-time construction. Also, the client’s needs in the future prompted which products and signage to create. Modular display boards were created to allow for future spatial rearrangement and content updating.
Research
This exhibition aimed to sustainably showcase the potential of Diax and attract collaborators. Several new product examples were created, and an open, bright exhibit shared the material in an inspiring, tangible way. This approach paid off with several new partnerships formed and little waste produced as a result of the exhibition design. The client also decided to officially establish a brand for the new material.
Inspiration
Prior cases produced great results in discovering product applications for Diax, a low-waste, adaptable material. However, as the small/medium-sized manufacturer, Chunlyn faced challenges translating these project successes into new business opportunities and demonstrating Diax's value to potential partners. Inspired by this challenge, the design of this exhibit aimed to encourage visitor’s imagination and attract like-minded partners for further development.
Project Duration
Project planning started in April 2023, and the showcase was featured at the Experience Life exhibition on a weekend in July 2023 in Tainan, Taiwan.
Operation Flow
Unique from the other cubicle booths, this exhibit uses a bright, open design around a tall central axis to attract visitors to curiously stroll in. Spotlights and placement at hand-level encouraged visitors to touch the various material samples and product examples. Interested professionals could leave their business card in exchange for a product sample bag. To great success, the booth was shared a lot on social media and material samples quickly ran out.
Patents
Copyrights belong to Leafer Circular Design, 2024.
Team Members
Victor Wu
Tzuhsu Lin
Craig Bossley
Image Credits
Image #1, Photographer Craig Bossley, Exhibit Vibes, 2023.
Image #2: Photographer Craig Bossley, Inspiring the Next Generation, 2023.
Image #3: Photographer Craig Bossley, Texture Blocks, 2023.
Image #4: Photographer Craig Bossley, Plant Closeup, 2023.
Image #5: Photographer Craig Bossley, Feels like Home, 2023.

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