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Villa Booth Azoka Standa by Smart Design Expo

Villa Booth Azoka Standa by Smart Design Expo is a highly esteemed winner of the very prestigious 2024 Zilarrezko Saria A' Design Award in Azoka Arkitektura, Barrualde eta Erakusketa Diseinua Competition Category.


ZilarAzoka· 2024

Villa Booth Azoka Standa

by Smart Design Expo

Client: Smart Design Expo

Zilarrezko Saria A' Design Award Winner in Azoka Category

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Verified Award Winner

Verify Award Status for #158007

Colors

The Design

About Villa Booth Azoka Standa

Villa Booth marka baten produktuak aurkezteko sortutako azoka standa da. Diseinuak hiri-villa baten kontzeptuan du inspirazioa, eta arkitektura modernoa material naturalekin uztartzen du. Barnealdeak 527 metro koadro ditu, eta egurra, harria eta igeltsu testuraduna erabiltzen ditu. Lur-tonuak ukitu beltzekin konbinatzen dira, giro lasai eta fin bat sortzeko. Produktuak benetako etxe baten antza duten inguruneetan erakusten dira, bisitariek elementu bakoitza erabileran uler dezaten. Villa itxurako antolaketak produktuekiko eta markarekiko kontaktu zuzena bultzatzen du.

The Recognition

About the Zilarrezko Saria A' Design Award

Villa Booth Azoka Standa Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Villa Booth Azoka Standa erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Villa Booth Azoka Standa jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Inspired by the urban villa concept, this project merges modern architecture with nature's essence, creating an ideal backdrop for products. Spanning 527 sqm, the stand features interiors with natural materials like wood, stone, and textured plaster, and uses earthy tones with bold black accents, reflecting nature's beauty while maintaining sophistication. It provides villa-like setting that highlights the products' purity, showcasing the seamless integration of elegance and functionality
Dimensions & Packaging
2850 mm x 1850 mm x 600 mm
Materials: stone imitation board, plate imitating brushed steel, board imitating structural plaster, walnut wood panel
Tags
booth, modern trade show booths, trade show booth design, creative trade show booths, custom trade show booths, Smart Design Expo stand, Smart Design Expo booth
Production Technology
We focused on advanced technologies and materials reflecting the brand's commitment to architectural excellence and user comfort. Natural materials like wood, stone, and textured plaster were used to craft an interior inspired by nature and urban villa elegance. This approach allowed for detailed replication and durability of the display. The project aimed to optimally showcase the brand's products, facilitating intuitive interaction and direct experience of WISNIOWSKI's offerings, highlighting a unique blend of traditional craftsmanship and modern technological solutions
Design Challenge
The main challenge was blending modern tech and creative design within legal and production limits, requiring understanding trends and expectations. Overcoming external constraints like safety laws and material availability was tough. Striking a balance between innovation and quality, through constant iterations and testing, was crucial to meet client and market needs effectively
Research
This research focuses on the impact of modern trade show booths on visitor engagement and product presentation effectiveness. Using a mixed-method approach, including case studies, surveys, and direct observation, with tools like online questionnaires and expert interviews, it involved exhibitors and visitors from various industries. Results highlight the appeal of booths combining technological innovations with creative design, emphasizing the importance of interactive elements
Inspiration
The driving force behind this project was the idea of a city villa that merges the sophistication and contemporary vibe with the coziness and convenience of city life. The design features a contemporary facade and architectural innovations intended to fuse beauty with utility. Grounded in extensive research of urban architectural trends, this design stands as a prime vehicle for presenting client products, epitomizing the ideal harmony of aesthetics and functionality
Project Duration
The project started in January 2023 in Poznan and finished in April in 2023 in Munchen, was excibited in BAU Munchen in 2023
Operation Flow
This booth was designed with visitor interaction in mind. Products are displayed in their real-life contexts, akin to an urban villa setting. These solutions provide a better experience by making it easier to understand the offerings and establish contact with the brand
Patents
Trademark (2023) Smart Design Expo.
Team Members
Designer: Marzena Michalska
Project Manager: Agnieszka Skora
Image Credits
Image #1: (Photographer) Patryk Lewinski, 2023
Optional Image #1: (Photographer) Patryk Lewinski, 2023
Optional Image #2: (Photographer) Patryk Lewinski, 2023
Optional Image #3: (Photographer) Patryk Lewinski, 2023
Optional Image: #4: (Photographer) Patryk Lewinski, 2023

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