Lighting Tunnel Erakusketa Postua by Nargiza Usmanova

Lighting Tunnel Erakusketa Postua by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2024 Burdinazko Saria A' Design Award in Azoka Arkitektura, Barrualde eta Erakusketa Diseinua Competition Category.

BurdinaAzoka· 2024

Lighting Tunnel Erakusketa Postua

by Nargiza Usmanova

Client: GVA Lighting

Burdinazko Saria A' Design Award Winner in Azoka Category

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Colors

The Design

About Lighting Tunnel Erakusketa Postua

Lighting Tunnel GVA Lighting argiztapen-enpresarentzat diseinatutako erakusketa postu bat da. Horma zig-zag formakoek tunel arkitektoniko bat osatzen dute, alboetan zehar instalatutako argiztapen-gailuekin. Erdiko landare-konposizio bat LED argiztapen malguaren bidez indartzen da, eta horma zuri okertuak hainbat argiztapen-sistemaren bidez nabarmentzen dira. Egitura egurrez eta metalez eginda dago, MDF paneleekin, biniloz estalita eta zoru islatzailearekin. Postuaren neurriak 8500 x 3500 x 3000 milimetrokoak dira. Gailuek sortutako kolore-sorta zabalak postua erakusketan nabarmentzen laguntzen du.

The Recognition

About the Burdinazko Saria A' Design Award

Lighting Tunnel Erakusketa Postua Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Lighting Tunnel Erakusketa Postua oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Lighting Tunnel Erakusketa Postua zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The booth's design concept was centered around GVA Lighting's products. The innovative zig-zag walls formed an architectural lighting tunnel, with specific lighting fixtures installed along the sides. The booth featured a central greenery composition, enhanced by flexible LED lighting, and slanted white walls that were highlighted by various lighting systems. The wide array of colours produced by the company's products enabled the booth to distinguish itself from competitors at the exhibition.
Dimensions & Packaging: 8500 mm x 3500 mm x 3000 mm
Tags: Booth design, Lighting booth design, Lighting projects, Architectural lighting, Stand design
Production Technology: Wooden and metal structure with MDF panels, vinyl covering and illuminated by company lighting fixtures, renting furniture and reflective floor construction.
Design Challenge: The most challenging aspect was the careful selection of GVA Lighting's premier products, ensuring they harmonized with the angular design of the booth's tunnel walls to create a cohesive look. This synergy between product and structure was pivotal in crafting an immersive experience that showcased the mutual enhancement of the products.
Research: The research was based on an analysis of previous lighting exhibitions, including those attended by GVA Lighting and its competitors. This strategic approach aimed to delve into the performance metrics of past events, extracting valuable lessons to inform future marketing and branding initiatives. The ultimate goal was to enhance the company's standing within the industry and to forge a more robust and resonant corporate identity through stand design.
Inspiration: The genesis of the concept was a harmonious blend of the architectural cadence found in urban edifices, the boundless allure of roads and tunnels, and the purity of geometric lines and forms. GVA Lighting's products were seamlessly integrated into this framework, casting a radiant glow on every facet of the stand. Through diverse applications and products, they conjured a grand, colourful arch, a vivid tableau of light that captivated the senses.
Project Duration: The project started in September 2022 in Torino and finished in November 2022 in London, UK, and was exposed in Light22 in November 2022.
Operation Flow: The Light22 exhibition served as a beacon for design professionals, offering a platform to discover the latest offerings from international lighting brands. Each brand presented its innovative product lines tailored to the architectural lighting market. The project showcased the essence of GVA Lighting's products and featured a colourful lighting tunnel, which contributed significantly to the exhibition's vibrant ambiance.
Patents: Copyrights belong to Nargiza Usmanova, 2022
Image Credits: 3D Renders: Nargiza Usmanova
Photos, videos: GVA Lighting