Omni Chang’An Site Concept Show Eszenatoki Emanaldia by Funshine Culture Group Co., Ltd.

Omni Chang’An Site Concept Show Eszenatoki Emanaldia by Funshine Culture Group Co., Ltd. is a highly esteemed winner of the very prestigious 2024 Urrezko Saria A' Design Award in Kultur Ondare eta Kultura Industriaren Diseinua Competition Category.

UrreKultur Ondarea· 2024

Omni Chang’An Site Concept Show Eszenatoki Emanaldia

by Funshine Culture Group Co., Ltd.

Client: Funshine Culture Group Co., Ltd.

Urrezko Saria A' Design Award Winner in Kultur Ondarea Category

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Verified Award Winner

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The Design

About Omni Chang’An Site Concept Show Eszenatoki Emanaldia

Omni Chang'An Xi'an-en (Txina) antzeztutako eskala handiko lekuan lekuko antzerki-emanaldi kontzeptuala da. Ikuskizuna Shaanxiko kultura-ondare immaterialean oinarritzen da eta 90 minutu irauten du. Emanaldia zortzi zati originalek osatzen dute, bakoitza dimentsio eta estilo desberdin batean garatua. 20 eszenatoki-teknologia baino gehiago erabiltzen dira, besteak beste, matrize-pantailak, horma-proiekzioa, eszenatoki jasotzailea eta proiekzio holografikoa. Zazpi ondare-arte forma tradizional teknologia modernoarekin konbinatzen dira. Helburua kultura tradizionala ikusle gazteagoei forma berri batean aurkeztea da.

The Recognition

About the Urrezko Saria A' Design Award

Omni Chang’An Site Concept Show Eszenatoki Emanaldia Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Omni Chang’An Site Concept Show Eszenatoki Emanaldia oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Omni Chang’An Site Concept Show Eszenatoki Emanaldia desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Omni Chang’An is China's first large-scale site-specific conceptual theatre, a whole piece of stage performance based on the intangible cultural heritages of Shaanxi and driven by the most state-of-the-art stage technology. The theatre is composed of 8 original parts carried in different dimensions and styles, Heming (Harmony), Nichang (The Rainbow Skirt), Yingren (The Imagined Man), Wanxiang, Chang’an, Chongyuan (The Reunion), Gongsheng (Interdependence), and Chuanqi (The Legend).
Dimensions & Packaging: The performance lasts 90 minutes
Fewer than 150 people performed
Tags: Cultural Heritages, Performance, Stage, Technology, Creative Idea
Production Technology: The theatre is composed of 8 original parts, Heming (Harmony), Nichang (The Rainbow Skirt), Yingren (The Imagined Man), Chang’an, Chongyuan (The Reunion), Gongsheng (Interdependence), and Chuanqi (The Legend). Over 20 kinds of advanced stage technological means are leveraged, including but not limited to, matrix screen, wall projection, elevating stage, holographic projection, mechanical arm, photo shooting and video recording, and stage mechanisms developed in-house.
Design Challenge: How to reconcile traditional culture with modern technology, design the creative way of presentation, and make sure that viewers would understand and accept this new form of performing are considered the most challenging part of working out Omni Chang’An.
Research: What the community currently demands for cultural experiences tend to be personalized and diversified, and traditional culture needs to attract the attention of modern viewers, especially younger viewers. This show opens up a new way to transmit and develop traditional culture, and further provides a new field where traditional art infuses with modern technology. This crossover innovation is expected to herald an important trend in the field of culture and art.
Inspiration: As the chief director Mr. Zhang Yimou shares the core idea: Xi’an links with the rest of the world, the present, the future and the past in the form of conceptual, ideological performance, combined with the distinctive stage design and the rendering of technological elements. The way to express beyond physical space on the stage of this time-honored ancient city spans 5,000 years of history.
Project Duration: The creation team was formed in July 2022 and after more than 500 days of creation, the premier show staged on 15 October 2023, and the formal show was opened to the public on 9 November 2023 in Xi’an, China.
Operation Flow: In more than 700 sessions convened by over 300 members of the programming team to discuss how to create the work, 35 packages of creative programs were submitted, and more than 5,000 visual design drafts were prepared. After more than 80,000 hours of production and rendering, hundreds of rehearsals were conducted by an ingenious combination of 7 traditional non-heritage artistic means and over 20 kinds of stage technological means, until the desired results are attained.
Team Members: ZHANG YIMOU CHIEF DIRECTOR
SHAXIAOLAN CHIEF PRODUCER PANG LIWEI OPERATIONS DIRECTOR WU YAN PRODUCER
WANG XING ASSOCIATED DIRECTOR
XU JUNRUI LITERARY SCEENWVRITER
YANG QIAN VISUAL EFFECT SUPERVISOR
HAN HAIBIN CHIEF STAGE DESIGNER ZHAO XUAN CHIEF COORDINATOR
Yang Rong Chapter Director of Resonance
Zhang XingChapter Director of Mantle
Wang XingChapter Director of "Shadows”
Huang HuiChapter Director of Whole
Li ChaoChapter Director of Chang’an
Ou SiweiChapter Director of Restoration
Yang QianChapter Director of“Harmony”
Cai CanhuangChapter Director of Legends
Lighting Instructor: Zhang Shunchang
Chief Lighting Designer: Zhang Tao, Hu Yang
Chief Projection Designer: Wang Yanlong, Xiao Yong
Chief Styling Designer: Jia Lei
Technical Director: Li Jian, Chen Zimin
Performance Coordinator: Wang Huixian, Qu Wei
Kim Noah（Korea）Director Coordinator: Niu Xiaoning, An Ran, Wang Xinyu, Chen Kang, Zhang Chao, Liu Yang, Wang Zhizhao, Liu Haoyi, Kim Noah
Stage Manager: Li Wenlong
Business Coordinator: Zhou Qingping