Rodolpho Henrique diseinatzailearen Serasa Digital Aplikazio Mugikorra

Rodolpho Henrique diseinatzailearen Serasa Digital Aplikazio Mugikorra lana 2025 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Teknologia Mugikor, Aplikazio eta Software Diseinua Lehiaketa Kategorian.

BurdinaMugikorra· 2025

Serasa Digital Aplikazio Mugikorra

diseinatzailea: Rodolpho Henrique

Bezeroa: Serasa

Burdinazko Saria A' Design Award Irabazlea Mugikorra Kategorian

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A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Serasa Digital Aplikazio Mugikorra Diseinuari Buruz

Serasa kreditu-txostenen agentzia bat da, mila milioi pertsona baino gehiagorentzako kreditu-puntuazioaren datuak biltzen eta konpilatzen dituena. Proiektu honek lehendik dagoen B2B plataforma berritzea zuen helburu, erabiltzaileen beharrei arreta berezia eskainiz. Produktuaren ikuspegitik, helburua bezeroaren laguntzarako kontsultak minimizatzea zen, aldi berean bihurketa-tasa handituz. Erronka nagusia B2B plataforma erabiltzaile-zentratutako ikuspegi batekin birpentsatzea zen, kreditu-zerbitzuekiko konfiantza oraindik zabalki ezarrita ez dagoen sektore batean.

Aintzatespena

Burdinazko Saria A' Design Award Sariari Buruz

Serasa Digital Aplikazio Mugikorra Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Serasa Digital Aplikazio Mugikorra oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Serasa Digital Aplikazio Mugikorra zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Serasa is a consumer credit reporting service. They collect and aggregate information on over one billion people's credit scores. The main goal of this project was to redesign the existing B2B platform, applying a customer-centric approach. From a product perspective, we wanted to reduce customer support calls and increase the conversion rate. The main challenge: rethink the B2B platform with a customer-centric approach in a market where people are not used to trusting credit services.
Neurriak eta Ontziratzea: Mobile app is available for iOS and Android.
Desktop platform available for everyone.
Etiketak: platform, mobile app, mobile, credit, score, UX, UI, digital design, mobile application
Produkzio Teknologia: We used Figma for the design workflow and all the design work.
For the motion prototype, we used Principle App and After Effects.
Diseinu Erronka: Redesign the digital report was the biggest challenge of this project. Even though it was considered the most crucial feature of the old platform, the old report had many problems: poor layout structure, lack of hierarchy, small typography sizes, and content meaning. Working with my researcher, I organized 12 sessions with real customers to gain some insights. At this point, I was looking for user information and feedback to guide my design decisions. I came up with the hypothesis that we should have different levels of information in the new report. Each company has different needs. However, I learned from talking to the users that some information is extremely valuable for all companies, no matter their size. The final solution was a modular report that adapts based on customer's needs on mobile and desktop.
Ikerketa: To understand the Brazilian credit market and answer our initial questions, we ran an extensive research with different customers. We had 1 hour interview sessions with 25 customers to get qualitative information. The main findings after research that guided the entire project were:
1-Information: People should be aware of what they’re purchasing and what is included in the plan
2-Trust: People should believe there are no hidden fees or additional taxes
3-Process: People should complete the process as soon as possible providing only relevant data
Inspirazioa: Follow a customer-centric approach to understand the users in a market where people are not used to trusting credit services. I was also inspired by creating trust in this new digital product. Creating trust in a digital product is a huge thing. As a designer, I know that one of the things that helps to create trust is consistency. I brought the idea to create this interface inventory so we could recognize the main interface inconsistencies we should evolve and improve on the new design.
Proiektuaren Iraupena: The projects started in January 2023 and finished in December 2023
Eragiketa Fluxua: Serasa Experian collects and aggregates information on over ninety million people and businesses in Brazil. The custom digital reports sit at the heart of the Serasa dialogue and experience.
My goal as a designer was to design a report that works much more than a simple data repository, providing analysis, informing numbers, and also bringing real-time suggestions on what you should do considering your market and current situation.
Taldekideak: Rodolpho Henrique
Irudi Kredituak: Rodolpho Henrique