Brontze Ekitaldia · 2026
Fashion Instyle 2025 Azoka Erakusketaren Diseinua
- Brontzezko Saria A' Design Award 2026 in Ekitaldia
- CLIENT: Hong Kong Trade Development Council
- Estimated Number of Design Views: 9,644
- Verification code 200D22E31B · Verify this award
Colors
About Fashion Instyle 2025 Azoka Erakusketaren Diseinua
Fashion Instyle 2025 lau eguneko nazioarteko moda hornikuntza ekitaldi baterako sortutako azoka diseinu bat da. Erakusketak 8.800 metro koadro inguru hartu zituen Hong Kongeko konbentzio eta erakusketa zentro batean. Next izeneko gune zentral batek material berriak aurkeztu zituen hiru kupula tematikotan, espazio murgiltzailea eta argiztapen berezia erabiliz materialen ikusgarritasuna hobetzeko. Tokiko bost diseinatzaile aurkeztu ziren 60 nazioarteko erakusketari baino gehiagorekin batera. Pasarela eszenatoki batek 200 gonbidatu arte har zitzakeen eserita. Diseinu modularrek eta zirkulazio zonifikatuek bisitarien fluxu argia eta harreman sareak sortzea erraztu zituzten.
About the Brontzezko Saria A' Design Award
Fashion Instyle 2025 Azoka Erakusketaren Diseinua Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Fashion Instyle 2025 Azoka Erakusketaren Diseinua oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Fashion Instyle 2025 Azoka Erakusketaren Diseinua beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.
Press Kit
- Unique Properties
- Fashion InStyle is a four-day international trade fair organised by the Hong Kong Trade Development Council (HKTDC), serving as a sourcing and exchange platform for fashion materials, design and innovation. It connects global exhibitors, designers and industry professionals, highlighting sustainability, cultural craftsmanship and advanced technologies shaping future fashion trends.
- Dimensions & Packaging
- The project occupied an exhibition space of approximately 8,800 square metres, designed to support large‑scale trade interaction and immersive experiences. The venue featured a dedicated catwalk stage accommodating up to 200 guests and a central NEXT new material zone showcasing five local designers alongside over 60 international exhibitors. Modular layouts, zoned circulation and integrated display systems enabled flexible presentation, smooth visitor flow and effective engagement throughout the four‑day event.
- Tags
- Fashion Instyle, Lifestyle, Fashion, HKTDC, Exhibition Design
- Production Technology
- Technology and material innovation were embedded throughout the preparation and production of Fashion InStyle 2025. The NEXT display zone was designed around 3 thematic domes that used immersive space and special lighting effect to enhance material visibility and interaction. Curated displays reveal each material’s journey from sourcing and sustainability to advanced production and final applications, while walkways and networking areas encourage exploration, learning and meaningful connections.
- Design Challenge
- A major research challenge was that the NEXT material display zone marked a significant departure from previous editions, introducing many new and fragile materials that demanded extended research and careful planning. Materials such as AlgaFila, Lotixilk and heritage Gambiered Canton Silk required in depth study of their properties, handling and display conditions. The team had to translate this research into a coherent spatial journey, thoughtfully integrating material stories and production concepts into the three dome zones while ensuring material integrity and an engaging visitor experience.
- Research
- It was a six month research process focused on identifying and matching innovative fashion materials with local designers. The team conducted in depth visits to material factories to study sourcing, production methods and sustainability practices, collecting detailed data on each material’s properties and processes. These insights were translated into curated narratives and visual content, presented across three immersive dome zones that communicate material concepts, production journeys and design applications.
- Inspiration
- The design concept of Fashion InStyle 2025 was inspired by the fusion of tradition, innovation and global creativity. With the launch of NEXT at Fashion InStyle, the exhibition celebrated cross cultural exchange by uniting international exhibitors, heritage craftsmanship and advanced materials. Sustainability, new technologies and designer collaborations shaped a forward looking platform where cultural identity and contemporary design converge.
- Project Duration
- The event held from 27 - 30 Apr 2025 at the Hong Kong Convention and Exhibition Centre.
- Operation Flow
- The NEXT at Fashion InStyle zone was organised as a curated, walk through experience guiding visitors through themed material showcases. A clear circulation flow connected international exhibitors, innovation hubs and designer collaboration areas, encouraging discovery and dialogue. Interactive displays, mentorship sessions and networking spaces enabled hands on engagement between material suppliers, designers and buyers, fostering knowledge exchange, collaboration and meaningful industry connections.
- Image Credits
- Hong Kong Trade Development Council
