Jesseter Wang and Hannah Sun diseinatzailearen Once Upon a Rabbit Lehen Funtzioa: Marrazki bizidunezko laburmetraia

Jesseter Wang and Hannah Sun diseinatzailearen Once Upon a Rabbit Lehen Funtzioa: Marrazki bizidunezko laburmetraia lana 2026 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Zinema, Bideo eta Animazio Diseinua Lehiaketa Kategorian.

BrontzeZinema· 2026

Once Upon a Rabbit Lehen Funtzioa: Marrazki bizidunezko laburmetraia

diseinatzailea: Jesseter Wang and Hannah Sun

Brontzezko Saria A' Design Award Irabazlea Zinema Kategorian

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#180467 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Once Upon a Rabbit Lehen Funtzioa: Marrazki bizidunezko laburmetraia Diseinuari Buruz

Liburuaren Testua: Once Upon a Rabbit Argien Jaiaren xehetasun kulturaletan eta haurtzaroko ikusmen-oroimenean inspiratutako marrazki bizidunen diseinu-proiektu bat da. Lanak hizkuntza bisual leun eta adierazkorra sortzen du forma dimentsionalaren eta eskuz marraztutako sentiberatasunaren nahasketaren bidez, egituratua eta jostagarria aldi berean sentitzen den irudia sortuz. Errepikatzen diren motiboak, hala nola untxia eta Tangyuan arroz-bolak, aingura bisual gisa erabiltzen dira, mugimenduak, erritmoak eta konposizioak giroa eta jarraitutasuna azpimarratzen dituzten bitartean, epeltasunean, ezagutzan eta oihartzun kulturalean errotutako diseinu-esperientzia koherentea sortuz.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Once Upon a Rabbit Lehen Funtzioa: Marrazki bizidunezko laburmetraia Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Once Upon a Rabbit Lehen Funtzioa: Marrazki bizidunezko laburmetraia oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Once Upon a Rabbit Lehen Funtzioa: Marrazki bizidunezko laburmetraia beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Once Upon a Rabbit is an animated short inspired by childhood memories and subtle cultural details of the Lantern Festival. Guided by the recurring presence of the rabbit and tangyuan (rice balls), the film unfolds as a sequence of connected moments that gradually lead toward a shared table. The piece emphasizes emotional flow and visual association over explicit storytelling, capturing the lively warmth of the Lantern Festival.
Neurriak eta Ontziratzea: 16x9 video file
Etiketak: Animation, Motion Design, Illustration, Culture, Year of Rabbit
Produkzio Teknologia: The project was produced using a hybrid 3D and 2D animation workflow. Core scenes and motion were created in Cinema 4D, with a focus on modeling and animation. The renders were then composited in Adobe After Effects, where textures, graphic details, and subtle motion accents were added to achieve a cohesive, handcrafted visual quality.
Diseinu Erronka: A key creative challenge was achieving a sense of warmth and human touch within a digitally constructed visual environment. The project sought to avoid a rigid or overly polished appearance by introducing texture, softness, and brush-like qualities into form and motion. Balancing control and imperfection required careful visual restraint, ensuring the imagery remained expressive and inviting while maintaining coherence and clarity throughout the animation.
Ikerketa: This project is based on exploratory design research focused on visual expression and cultural memory. The objective was to understand how abstract form, color, and motion could evoke familiarity associated with the Lantern Festival without relying on literal depiction. The research was conducted through visual experimentation, reference studies, and iterative sketching using digital tools. Observations were drawn from personal memory, cultural imagery, and repeated motion tests. The results informed a visual language that balances simplicity and expressiveness, demonstrating how motion design can translate shared cultural atmosphere into an accessible and emotionally resonant visual experience.
Inspirazioa: Once Upon a Rabbit was inspired by childhood memories and subtle cultural details of the Lantern Festival. The project explores the use of 3D techniques rendered with a 2D sensibility, creating a vivid yet dreamlike visual language reminiscent of childhood doodles. By prioritizing mood, memory, and shared cultural experience over literal representation, the work aims to evoke a sense of warmth and nostalgia through motion.
Proiektuaren Iraupena: The project was developed and completed in 2023 as an independent animation project, produced remotely.
Eragiketa Fluxua: Motion unfolds through a sequence of gentle transformations, where shapes, colors, and motifs transition fluidly between scenes. Visual elements expand, contract, and reorganize to guide attention and create continuity, allowing the design to feel cohesive while maintaining a sense of lightness and rhythm throughout the experience.
Taldekideak: Jesseter Wang,
Hannah Sun
Irudi Kredituak: Direction / Design / Animation: [Jesseter Wang & Hannah Sun]
Music / Sound: [Davis Aguirre]