Industrial Bank of China Bankuaren Barne Diseinua by Scene Aesthetics Design Co., Ltd

Industrial Bank of China Bankuaren Barne Diseinua by Scene Aesthetics Design Co., Ltd is a highly esteemed winner of the very prestigious 2026 Zilarrezko Saria A' Design Award in Barruko Espazioa eta Erakusketa Diseinua Competition Category.

ZilarBarrualdea· 2026

Industrial Bank of China Bankuaren Barne Diseinua

by Scene Aesthetics Design Co., Ltd

Client: Industrial Bank Co., Ltd.‌

Zilarrezko Saria A' Design Award Winner in Barrualdea Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Industrial Bank of China Bankuaren Barne Diseinua

Industrial Bank of China 1680 metro koadroko banku-sukurtsal baterako barne diseinua da. Espazioa hiru gunetan banatuta dago: harrera-zerbitzuen gunea, negozio-transakzioen gunea eta VIP gunea. Zerbitzu unibertsaleko leihatilak aurrealdean daude, eta kutxazainen eta aholkularien lanpostuak, berriz, atzeko bulego-guneetan kokatuta daude. Orientazio adimenduneko sistemek, ilarak kudeatzeko sistemek eta pantaila digitalek zerbitzuaren fluxuari laguntzen diote. Gune bereziek adinekoei, mugikortasun mugatua duten bisitariei eta haurrei ematen diete zerbitzua. VOC gutxiko pinturak, berreskuratutako egurra, metal birziklagarriak eta aurrefabrikatutako moduluak erabiltzen dira.

The Recognition

About the Zilarrezko Saria A' Design Award

Industrial Bank of China Bankuaren Barne Diseinua Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Industrial Bank of China Bankuaren Barne Diseinua erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Industrial Bank of China Bankuaren Barne Diseinua jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Industrial Bank Branch 3.0 Image Standard redefines conventional banking layouts by reorganizing the space into three key zones, including a lobby service area, a business transaction area, and a VIP area. This enhances the client experience for greater efficiency and comfort. The design ensures a consistent brand identity across all branches and promotes green, sustainable practices. It aims to create a modern banking space for both current business needs and future scalability.
Dimensions & Packaging: 1680 square meters
Tags: Scenario Driven Financial Space Design, Streamlined Client Flow, Rationalized Spatial Zoning, Seamless Front to Back Integration, Barrier Free and Inclusive for All Ages, Multiple Sensory Engagement, Modular Planning, Environmentally Friendly Construction, Standardized Brand Visual Identity
Production Technology: The design uses low VOC paints, reclaimed wood, and recyclable metals to reduce construction pollution. Prefabricated modules built in factories are assembled on site, shortening timelines and reducing noise and waste. Electronic screens and interactive digital signage replace printed materials, enabling content updates without using paper. Counters, seating, and other high contact surfaces use finishes that resist stains, withstand wear, and clean easily, helping to extend the service life.
Design Challenge: The challenge lies in creating an immersive financial environment where service flow is visible, client needs are understood, and brand value is felt. The counter area features flexible separation, with universal service counters positioned at the front, and teller and wealth advisor workstations relocated to back office zones. The VIP area is semi independent and fully equipped, offering diverse private and leisure spaces to support premium client events and deliver one stop service.
Research: Driven by advances in financial technology and rising client expectations, the branch uses a modular layout of lobby service, business transaction, and VIP areas to create a progressive experience journey from guidance to interaction to thorough service. Combined with innovations in brand empowerment and ecosystem integration, it delivers a smart financial space that balances professionalism, warmth, and a forward looking spirit, redefining the role of the bank branch in the digital age.
Inspiration: Rooted in the core brand identity, the design redefines its visual language and environmental aesthetics to deliver a consistent presence across all branches and offer a reliable, cohesive client experience. The space features white and gray as primary tones, enhanced with natural wood textures, Industrial Bank Blue, and Sustainable Green to create an environment that feels unified yet uniquely identifiable.
Project Duration: The design phrase of this project began in mid 2024, and the first flagship pilot branch opened in Shenzhen in January 2025.
Operation Flow: To boost efficiency and user experience, the branch integrates diverse smart digital solutions, including a self service zone available around the clock, an intelligent banking area, a smart guidance and queuing system, digital information display and interaction, and dedicated terminals offering training and app tutorials. Services support all age groups and special needs, with dedicated areas for seniors and individuals with mobility challenges, plus an engaging play zone for children.
Team Members: Wendong Zhou,
Ella.Y.Choi,
Qilin Yang,
Shuidong He,
Jingfan Chen,
Ziyou Liu,
Zuoxiu Zhang,
Lian Duan,
Xinran Liu,
Chang’an Luo