Tomohiro Kaji diseinatzailearen Kadowakamatsu Oinarrizko Funtzioa: Enpresa Webgunea

Tomohiro Kaji diseinatzailearen Kadowakamatsu Oinarrizko Funtzioa: Enpresa Webgunea lana 2026 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Webgune eta Web Diseinua Lehiaketa Kategorian.

ZilarWeba· 2026

Kadowakamatsu Oinarrizko Funtzioa: Enpresa Webgunea

diseinatzailea: Tomohiro Kaji

Bezeroa: Kadowakamatsu Inc

Zilarrezko Saria A' Design Award Irabazlea Weba Kategorian

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Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

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Diseinua

Kadowakamatsu Oinarrizko Funtzioa: Enpresa Webgunea Diseinuari Buruz

Liburuaren Testua: Kadowakamatsu Enpresa Webguneak higiezinen komunikazioa birdefinitzen du, ondasunak azpiegitura kultural gisa kokatuz. Testuinguru erregionala, tipografia pertsonalizatua eta sareta-sistema neurtua integratuz, diseinuak enpresa-webgune bat narrazio-plataforma bihurtzen du. Hiri-balioa prezio-ereduetatik harago artikulatzen du erabiltzaile-esperientzia espazial eta editorial baten bidez, norabide anitzeko nabigazioa eta testu, irudi eta proiektuekiko konpromiso geruzatua ahalbidetuz, hiri-balioa nola hautematen den birformulatuz.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Kadowakamatsu Oinarrizko Funtzioa: Enpresa Webgunea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Kadowakamatsu Oinarrizko Funtzioa: Enpresa Webgunea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Kadowakamatsu Oinarrizko Funtzioa: Enpresa Webgunea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The design challenges conventional real estate communication by replacing property-based value with cultural narratives.

It fuses philosophy, typography, and regional context into a unified narrative system. A custom typeface, editorial composition combining Japanese and Latin scripts, and a restrained grid structure support multidirectional interaction.

Unlike conventional corporate websites, the platform operates as a cultural and editorial system rather than a product-oriented interface. This approach redefines the role of corporate websites from informational platforms to cultural frameworks.

It positions the website as an act of authorship rather than representation.
Neurriak eta Ontziratzea: Responsive web platform optimized for desktop and mobile devices. Custom JavaScript-based typographic motion was implemented for the introduction sequence.

A modular grid system based on proportional ratios structures the layout. A custom Latin WOFF font was developed for web use. Vertical and horizontal navigation systems are integrated. The platform operates on cloud-based infrastructure optimized for high-resolution imagery and stable performance.
Etiketak: Real Estate Branding, Cultural Infrastructure, Corporate Website, Custom Typeface, Editorial Typography, Urban Philosophy, Narrative Design, Interaction Design, Shonan, Digital Architecture
Produkzio Teknologia: The project was developed through a narrative-based branding methodology integrating historical research of Fujisawa City, archival study of Kadowakamatsu, and interviews with local stakeholders.

These insights informed the narrative structure. A custom typeface was designed from conceptual sketches to digital font production. The website was built using responsive front-end technologies, modular grid systems, and motion design enabling multidirectional interaction.
Diseinu Erronka: The primary challenge was translating an abstract corporate philosophy into a coherent digital experience.

Internally, it required defining the cultural role of a real estate company. Externally, it involved balancing editorial expression with usability and technical constraints.

Developing a custom typeface aligned across Japanese and Latin scripts while maintaining conceptual consistency was particularly complex.
Ikerketa: Type of Research: Qualitative design research.
Research Objectives: To redefine real estate communication through cultural positioning.
Methodology: Contextual analysis of the Shonan region and the real estate industry.
Data Collection and Tools: Field observation, stakeholder interviews, archival research, typographic prototyping.
Participants: Company stakeholders and regional collaborators.
Results: Established a clear narrative framework and ideological positioning.
Insights and Impacts: Demonstrated a critical alternative to price-based urban valuation.
Effect: Strengthened brand coherence and contributed to cultural discourse in real estate communication.
Inspirazioa: The project originated from a critical observation that contemporary real estate practices define urban value primarily through pricing, often neglecting cultural identity.

This condition has contributed to the gradual homogenization of regional cities. Shonan, once a culturally distinctive area, is increasingly shaped by suburban expansion and economic standardization.

In response, Kadowakamatsu explores an alternative perspective by positioning real estate as a cultural construct.

This project questions whether cities should be valued by price or by culture.
It asserts that cultural context, not pricing, should define the identity of a city.
Proiektuaren Iraupena: The project started in November 2023 in Kamakura, Japan, and was completed in September 2025. Research, concept development, typeface design, and digital production were conducted in the Kamakura and Shonan regions.
Eragiketa Fluxua: Users navigate both vertically and horizontally, creating a spatial browsing experience rather than a linear sequence.

The structure begins with a conceptual introduction, followed by projects, philosophy, and organizational information. Typography establishes hierarchy, while spacing introduces rhythm and pause.

The interaction encourages interpretation rather than consumption. The experience prioritizes perception over efficiency.
Taldekideak: Creative Director: Tomohiro Kaji
Copy Writer: Tomohiro Kaji, Yusuke Matsuda
Web Designer: Tomohiro Kaji
Engineer: Tomoya Akai
Irudi Kredituak: Illustrator: Chalkboy, Chunco HARAWATA, Photographer: Taisuke Yokoyama