Fabrix World diseinatzailearen Digital Fashion Lehen Funtzioa: Moda Digitalaren Erakusketa

Fabrix World diseinatzailearen Digital Fashion Lehen Funtzioa: Moda Digitalaren Erakusketa lana 2026 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ekitaldi eta Gertaera Diseinua Lehiaketa Kategorian.

ZilarEkitaldia· 2026

Digital Fashion Lehen Funtzioa: Moda Digitalaren Erakusketa

diseinatzailea: Fabrix World

Bezeroa: FabriX

Zilarrezko Saria A' Design Award Irabazlea Ekitaldia Kategorian

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Egiaztatutako Sari Irabazlea

#181845 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Digital Fashion Lehen Funtzioa: Moda Digitalaren Erakusketa Diseinuari Buruz

Liburuaren Testua: ComplexCon Hong Kong 2025 ekitaldiko instalazioak diseinu espaziala eta interfaze interaktiboak konbinatzen zituen sistema phygital baten bidez egituratutako txikizkako salmenta-ingurunea aurkeztu zuen. AR bidezko probatze-kioskoek, txertatutako pantailek eta aurre-eskaerako interfaze mugikor batek ikusi orain, probatu orain, eskatu orain sekuentzia jarraitua osatzen zuten. Gainazal islatzaile kurbatuek eta hainbat noranzkotako irekiduren bidez gidatzen zen zirkulazioa, eta txertatutako datu-bilketak eskaeran oinarritutako ekoizpenerako denbora errealeko atzeraelikadura ahalbidetzen zuen, gaur egungo moda-txikizkako salmenta-inguruneetarako hurbilketa hibridoa erakutsiz.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Digital Fashion Lehen Funtzioa: Moda Digitalaren Erakusketa Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Digital Fashion Lehen Funtzioa: Moda Digitalaren Erakusketa erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Digital Fashion Lehen Funtzioa: Moda Digitalaren Erakusketa jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: FabriX Digital Fashion Showcase in Complexcon 2025 is a phygital fashion experience integrating AR try-on kiosks, AI-driven storytelling and a pre-order retail model within an immersive event environment. It transforms the traditional retail ecosystem into an interactive and digital ecom focus , enabling real-time engagement, sustainable consumption and digital identity expression through metaverse fashion and seamless physical-digital commerce.
Neurriak eta Ontziratzea: The AR digital fashion kiosks measured approximately Width 2162 mm x Depth 1600mm x Height 2200 mm, featuring custom curved structures and egg-shaped design with embedded LED lighting and high-resolution display panels, presenting futurism and the future of fashion innovation.
Etiketak: Digital Fashion, AR Try-on Experience, Interactive Experience, Entertainment Experience, AR Kiosk, Futuristic
Produkzio Teknologia: The exhibition utilized AR-powered digital fashion kiosks, AI-generated narrative social content, integrated e-commerce systems and metaverse fashion platforms, Robox.

The booth environment featured reflective metallic finishes, LED lighting structures and custom egg-shaped kiosks fabricated using lightweight composite materials. The design methodology combined experiential space planning and immersive technology integration.
Diseinu Erronka: A key challenge was validating a pre-order ecosystem for emerging designers that reduces overstock and enables precise allocation of materials and resources, while addressing continued reliance on physical garments for fit and quality assurance of consumers. This dependence creates resistance to digital-first fashion adoption. The project responds through immersive AR try-on and live event testing, bridging this gap and advancing trust, accuracy and acceptance of digital fashion experiences.
Ikerketa: Type of Research: Applied experiential design research.

Objectives: To validate phygital retail models.

Methodology: User journey mapping, prototype testing and live event implementation.

Tools: AR kiosks, AI storytelling content, digital commerce platforms.

Participants: Designers, visitors and Gen Z consumers.

Results: Increased engagement, real-time demand forecasting and sustainable consumption. Insights: Immersive technology enhances retail conversion, impacting fashion business models.
Inspirazioa: The project was inspired by the urgent need of fashion industry for sustainable transformation and evolving through digital application and to catch up with new consumption behaviours among Gen Z audiences. Observing the rise of virtual identity, on-demand production and immersive retail experiences, FabriX envisioned a future-forward event that bridges technology, culture and fashion while redefining how fashion is created, experienced and sold.
Proiektuaren Iraupena: The project started in Hong Kong from December 2024 to May 2025, and was exhibited at Booth D07, AsiaWorld-Expo, Hong Kong in March 2025.
Eragiketa Fluxua: Visitors enter the booth section and explore collections through AR kiosks, from an open floor plan in multi-direction, customers can virtually try on garments in real time. They can instantly place pre-orders via integrated digital platforms after AR try-on, while discovering digital fashion items for avatars through a dedicated Roblox station. The flow guides participants from visual immersion to interaction, purchase and digital identity expression in a seamless experiential journey.
Patenteak: Copyrights belong to FabriX World, 2025
Taldekideak: Creative Director: Fabrix World
Exhibition Design: Point Studio
Venue Partner: Complexcon
Visual Design:Yamanyamo
Technology Partner：Avery Dennison
Technology Partner：DressX
Programmer: Albert Lai

Original Music:Theinvisiblemen
Social Media:StrangeJoanne
Web Platform Design:Weewungwung
Copywriting & Translation: Onehereford
Public Relations & Communications: 6degress