SugarLady Ladies Brand Pop-up Store Denda tenporalaren barne diseinua by Prism Design is a highly esteemed winner of the very prestigious 2017 Zilarrezko Saria A' Design Award in Barruko Espazioa eta Erakusketa Diseinua Competition Category.

ZilarBarrualdea· 2017

SugarLady Ladies Brand Pop-up Store Denda tenporalaren barne diseinua

by Prism Design

Client: Prism Design

Zilarrezko Saria A' Design Award Winner in Barrualdea Category

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Verified Award Winner

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Colors

The Design

About SugarLady Ladies Brand Pop-up Store Denda tenporalaren barne diseinua

SugarLady Txinako Shanghain emakumezkoen jantzien marka baterako sortutako denda tenporal baten barne diseinua da. Azukre kristala erabiltzen da gai nagusi gisa, barne diseinua markaren izenarekin lotuz. Erakusketa-gelaxka bakoitza altzairuzko egitura batez eraikita dago, nylon industrialezko xafla batez estalita. 600 bider 600 milimetroko LED panelek gelaxkak barrutik argiztatzen dituzte, unitate bakoitza leunki distiratsu utziz. Gelaxkak sinpleak eta arinak dira, horrela muntatu, mugitu eta hainbat konfiguraziotan berriz konbinatu daitezke. Guztizko azalera 6 bider 10 metrokoa da, eta soinekoak probatzeko gela bat ere badu.

The Recognition

About the Zilarrezko Saria A' Design Award

SugarLady Ladies Brand Pop-up Store Denda tenporalaren barne diseinua Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. SugarLady Ladies Brand Pop-up Store Denda tenporalaren barne diseinua erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. SugarLady Ladies Brand Pop-up Store Denda tenporalaren barne diseinua jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is a pop up design. We used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand.
Dimensions & Packaging: The total area is 6000mm*10000mm. Fitting room:2000mm*2000mm*2400mm. Display cells: 650mm*850mm*2350mm, 650mm*850mm*2200mm, 750mm*1200mm*2200mm, 750mm*950mm*2000mm.
Tags: Sugar, Woman cloth
Production Technology: The illustration were coming from 600mm*600mm LED panel.
The cover coat was made by industrial nylon sheet, which could save more budgets as well as providing better illustration effects.
Design Challenge: As a pop store, we need to made our design simplified enough to be constructed and removed. At the same time, there's not enough light for the exhibition, so additional light design was required. So we made several cells, each was just made by steel bones and industrial nylon sheet surface, each to build and move. Also, we put light in it to make it glowing from inside.
Research: The most important part for this design is the understanding of the brand culture. We thought deeply of the meaning of Sugar Lady and then came up with the sugar crystal idea.
Inspiration: The name of the brand is Sugar Lady. We extracted Sugar as our key elements. By observing sugar crystal, we came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.
Project Duration: The project was built on 15th August 2016, in ShangHai, China. The exhibition lasted for two weeks.
Operation Flow: The key point of this design is changeable, which means all the cells of those sugar crystal can be re-combined and moved all around, just depends on how the users would like to arrange them.
Team Members: Designer name:TOMOHIRO KATSUKI
Designer name:MASANORI KOBAYASHI
Image Credits: Photographer:MAKOTO ADACHI