Vinicola Cherchi Ardoa Etiketen Diseinua by Giovanni Murgia - Redfish Adv

Vinicola Cherchi Ardoa Etiketen Diseinua by Giovanni Murgia - Redfish Adv is a highly esteemed winner of the very prestigious 2017 Zilarrezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

ZilarOntziketa· 2017

Vinicola Cherchi Ardoa Etiketen Diseinua

by Giovanni Murgia - Redfish Adv

Client: Vinicola Cherchi

Zilarrezko Saria A' Design Award Winner in Ontziketa Category

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Colors

The Design

About Vinicola Cherchi Ardoa Etiketen Diseinua

Sardiniako upategi historiko batentzat, 1970az geroztik, The Classics ardoen linearako etiketa diseinatu da. Etiketa berrien azterketak konpainiak jarraitzen duen tradizioarekin lotura mantendu nahi izan du. Aurreko etiketek ez bezala, ardoen kalitatearekin bat datorren dotorezia ukitu bat eman zuen. Izan ere, etiketak pisu gabe dotorezia eta estiloa ekartzen dituen Braille teknikarekin lan egin da. Lore eredua Usiniko Santa Croce eliza inguruko patroiaren elaborazio grafikoan oinarrituta dago, hau da, enpresaren logotipoa ere.

The Recognition

About the Zilarrezko Saria A' Design Award

Vinicola Cherchi Ardoa Etiketen Diseinua Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Vinicola Cherchi Ardoa Etiketen Diseinua erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Vinicola Cherchi Ardoa Etiketen Diseinua jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a unique wine label design for a sardinian cellar. Clean, minimal and innovative label it has a different design from others wines in Sardinia (Italy)
Dimensions & Packaging: Labels have dimension 120mm width and 86mm height, printing on an uncoated, matt, woodfree printing paper with felt marked textured surface. The printing is with gold foil for logo and horizontal line, braille embossing ink for floreal sketch.
Tags: wine, labels,
Production Technology: For these labels we used a very fine natural paper texture with a warm and pleasant to the touch. The label is enhanced by the use of Braille in a little invasive way
Design Challenge: The creative challenge was to transfer the corporate values in new labels without losing the link with the history and tradition of the territory.
He tried to find the elements of continuity with the old labels, but creating a completely new design and minimal.
The church has become an integral part of the company logo, the name of the wines has taken the position and color of old labels. At the center of the floral pattern it incorporates a detail of church reworked and adapted for the specific use.
Inspiration: The inspiration for this label design is originated by graphics of a floral element that adorns the wooden pulpit of the Holy Cross Church, a symbol of the country and central element of the company logo. This graphic characterizes all labels but remains non-invasive compared to the other elements of the labels because realized with Braille technique.
Project Duration: Project started in December 2015 and finished in April 2016 in Olmedo (SS)
Team Members: Art Director: Giovanni Murgia
Image Credits: Image #1: Photographer Diego Attene
Optional Image #1: Photographer Diego Attene
Optional Image #2: Photographer Diego Attene
Optional Image #3: Photographer Diego Attene
Optional Image #4: Photographer Diego Attene