Joy Eskuko Batedorea by Yasemin Ulukan is a highly esteemed winner of the very prestigious 2020 Brontzezko Saria A' Design Award in Etxetresna Elektrikoen Diseinua Competition Category.

BrontzeEtxetresna· 2020

Joy Eskuko Batedorea

by Yasemin Ulukan

Client: Senur Elektrik Motorları San Tic AS, Brand Name: Arnica

Brontzezko Saria A' Design Award Winner in Etxetresna Category

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Verified Award Winner

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The Design

About Joy Eskuko Batedorea

Bere botoi diseinu ergonomikoari eta helduleku erosoari esker, Joy-k kalitate handiko eskuko batedore baten itxaropen guztiak betetzen ditu. Bi mailetako abiadura doikuntzadun ereduaren 1200 watteko motoreak nahasketarako funtzioa denbora laburrenean modu eraginkorrean gauzatzen du. Altzairu herdoilgaitzezko batedore gailuari esker, frutak eta barazkiak erraz txikitu eta eho ditzake istingarik gabe. Irabiagailu bikoitzari eta xorra bikoitzeko xehagailu-edukiontziari esker, bai produktuaren errendimendua bai sukaldean denbora pasatzeko plazera bikoiztu egiten dira.

The Recognition

About the Brontzezko Saria A' Design Award

Joy Eskuko Batedorea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Joy Eskuko Batedorea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Joy Eskuko Batedorea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Joy blender allows you to easily perform your whisking, chopping and shredding tasks ,thanks to its ergonomic design and technical features. With its stainless steel blades , double beater unit and extra durable bowl, many recipes can be prepared in seconds. The Joy Hand Blender Set stands out with its practical details and elegant look. Easy-to-grip handle and Easytouch buttons make your work easier in the kitchen with dishwasher-safe accessories.
Dimensions & Packaging: Gift box dimensions 20cm x14cmx 43cm
Tags: hand, blender , ergonomy , chopper , mixer
Production Technology: Safe Food Contact Materials are used in all stages of the production.
Design Challenge: We have to ensure that on off and speed adjustment button is placed on the most ergonomic spot that should be very easily operated but on the other hand it should not be operated by accident. It was a big challenge to meet the ergonomic needs with the safety standards.
Research: In the development phase of Joy , hundreds of prototypes for chopping system has been made and tested in the laboratories. As a result of those researches, the high efficient antisplash feature, which allows the materials blend homogeniously in a better way without splashing , has been developed . After the researches in R&D department, all parts of the blender are designed so that they can be assembled -reassembled very quickly and with a minimum error rate.
Inspiration: Joy brings a new approach to ergonomic features of the hand blenders.More than fifty prototypes were made and tested to ensure the most convenient way of gripping the motor unit. The Easytouch button gives the user to adjust the speed with one finger touch.
Project Duration: The project started in 2018 April in Istanbul and will be launched in market in June 2019
Operation Flow: The main body of the hand blender consists of two main parts. We used a specially designed 2k injection method for this product to be able to combine two different materials in one part. The soft touch material used on the upper side of the main body ensures a comfortable grip and gives a safe feeling.Also , thanks to the double tap button mechanism design, the user can choose between two different speed by pushing only one button.
Team Members: Senur Design Center