Wen Liu and Jiayi Sun diseinatzailearen Happy Ginger Ale Edarien Ontziratzea

Wen Liu and Jiayi Sun diseinatzailearen Happy Ginger Ale Edarien Ontziratzea lana 2020 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

ZilarOntziketa· 2020

Happy Ginger Ale Edarien Ontziratzea

diseinatzailea: Wen Liu and Jiayi Sun

Bezeroa: Shenzhen Oracle Creative Design Co., Ltd

Zilarrezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Egiaztatutako Sari Irabazlea

#88703 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Happy Ginger Ale Edarien Ontziratzea Diseinuari Buruz

Happy Ginger Ale aluminiozko latetan saltzen den jengibre-edari baten ontziratze-diseinua da. Late bakoitzak 115 milimetroko luzera, 66 milimetroko zabalera eta 66 milimetroko altuera ditu. Ikono nagusia eskuz marraztutako lau pertsonaiaren ilustrazioa da: Ginger Man, Ginger Lady, Ginger Grandma eta Ginger Kid izenekoak. Lau irudiek gizonak, emakumeak, adinekoak eta haurrak irudikatzen dituzte. Pertsonaia bakoitzak late bat eusten du eta aurpegian gogobetetze-adierazpena erakusten du. Estilo sinple eta biziak lotura emozionala eraiki nahi du eta kontsumitzaileak jengibrearen zaporea dastatzera gonbidatu.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Happy Ginger Ale Edarien Ontziratzea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Happy Ginger Ale Edarien Ontziratzea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Happy Ginger Ale Edarien Ontziratzea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The idea of producing a ginger beverage packaging design is I expect the design could increase a greater willingness to taste this unique flavor of the beverage. The design has four representative people who are men, women, old and young. The picture of those four characters hold beverage cans respectively. Their face blushed faintly and present a satisfying state in my designed picture. I expect that consumers could turn out an emotional connection when they see this series of packaging on the market. The illustration on the beverage jar seems to say to the consumer, "Can you give it a try?" I believe the emotive interaction is a unique part of the design.
Neurriak eta Ontziratzea: The packaging size is 115mm in length, 66mm in width and 66mm in height.
Etiketak: Ginger Beverage, For Young and Old, Relaxing, Illustration, Beverage Packaging
Produkzio Teknologia: The design material is made of aluminum can.
Diseinu Erronka: In the initial stage of the project, I have not to search a proper breakthrough point for a promotion perspective of ginger beverage. Because of a biased of ginger beverage seems to show up in China. Therefore it is hard to find a ginger beverage that is produced by the Chinese manufacturer. As ginger is generally using as a cooking condiment or medicinal material appears in our daily life but not a daily drink. However this type of drink is a popular selling product as Coke and Sprite at abroad. I used to have resisted the flavor of ginger after attracted by the unique taste of the ginger drink. Therefore I would like to do an experiment to design a lively effect of the drink. To make a difference from the graphic design of traditional advertising graphic design I would like to express a relaxing picture of hand drawing. It encourages people to get interested in the product and then they would be willing to taste.
Ikerketa: Although a ginger beverage is very popular in the overseas market. However the Chinese consumer seems to resist for the ginger drink without tasting. As they consider a ginger beverage would be an astringent taste as ginger soup. The design of four figures illustration represents to the men and women, old and young. I expect that consumer can turn out an emotional connection when they see this series of packaging on the market.
Inspirazioa: The inspiration comes from I tasted the ginger drink and impressed by its taste when I studied abroad. Moreover it is a rarely seen ginger drink in the Chinese market. The taste of the ginger beverage is refreshing and sweet. The ginger beverage is suitable for both young and old people. Thus I would like to design packaging for a ginger beverage in order to attract more people to taste this drink.
Proiektuaren Iraupena: The project started in April 2018 in Shanghai and finished in December 2018 in Shanghai.
Eragiketa Fluxua: The illustration of the figure image is the main visual of the packaging design. Because I would like to highlight an actual connection with the consumers by the design. In the creative process, I decided to apply a simple and vivid effect on the design image. The design could tell a story in the simplest and most straightforward way. I applied four representative characters in the main image of the design. They are named as Ginger Man, Ginger Lady, Ginger Grandma, Ginger Kid. The packaging design style of beverage is suitable for all ages.
Taldekideak: Designer: Wen Liu
Designer: Jiayi Sun
Designer: Weijie Kang
Irudi Kredituak: Image #1: Creator Wen Liu, Happy Ginger Ale, 2018
Image #1: Illustrator Jiayi Sun, Happy Ginger Ale, 2018
Image #1: Creator Weijie Kang, Happy Ginger Ale, 2018