Burdina Ontziketa · 2020
Mi Sports Bluetooth Headset Mini Funtzio Nagusia: Aurikularren Ontziratzea
by Xiaomi
- Burdinazko Saria A' Design Award 2020 in Ontziketa
- CLIENT: Xiaomi
- Estimated Number of Design Views: 14,642
- Verification code 742AEA18F7 · Verify this award
Colors
About Mi Sports Bluetooth Headset Mini Funtzio Nagusia: Aurikularren Ontziratzea
Testu Liburua: Mi Sports Bluetooth Headset Mini kirol-Bluetooth aurikular baterako sortutako ontziratzea da. Paketearen aurrealdean entzungailuak eta kontrolagailua bakarrik ikusten dira, kablea ezkutuan geratzen den bitartean. Barruan PET erretiluak aurikularra bere lekuan eusten du, eta paperezko estalkiak kanpoko oskola osatzen du. Urrunetik ikusita, bi entzungailuak begi gisa irakurtzen dira eta kontrolagailua aho gisa. Gehitutako koloreek eta inprimatutako xehetasunek pakete bakoitza aurpegi-emoji bihurtzen dute, adierazpen ezberdin batekin. Diseinuaren helburua erosle gazteengana erakartzea da, ekoizpen-kostu baxuarekin.
About the Burdinazko Saria A' Design Award
Mi Sports Bluetooth Headset Mini Funtzio Nagusia: Aurikularren Ontziratzea Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Mi Sports Bluetooth Headset Mini Funtzio Nagusia: Aurikularren Ontziratzea oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Mi Sports Bluetooth Headset Mini Funtzio Nagusia: Aurikularren Ontziratzea zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.
Press Kit
- Unique Properties
- This is a low-profile product that targets the lower end of the sports headset market. So it is the designer's task to add an element of fun to its packaging, using the language of the younger generation to appeal to them, emoji comes to mind. The headset and controller can also be viewed as the eyes and mouth of an emoji icon. The packagings become emoji icons with different emotions.
- Dimensions & Packaging
- dimension height 79mm, Length 110mm, width 28mm
- Tags
- Handset, electronic, emoji, packaging, colorful
- Production Technology
- The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET - Design Challenge
- As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
- Research
- Mi Sports Bluetooth Headset Mini is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 12.9 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
- Inspiration
- In current China, for phone chatting, the young generation use a lot of picture formed emoji to chat to each other, instead of typing words. To make this low-profit product more easier to approach young generation, our design strategy is to use the language of the younger generation to appeal to them-emoji comes to mind.
- Project Duration
- The project started in April 2018 and finished in April 2019 in Beijing, China
- Operation Flow
- Emoji is an amazing way of communication-a single emoji can encompass so many different meanings. From a distance the shell of the headset are just blocks of black, but it can also be viewed as the eyes of an emoji icon; similarly the controller becomes the mouth. With additional decorations and colors, the packagings become emoji icons with different emotions.
- Patents
- Copyrights belong to Xiaomi, 2019
- Image Credits
- Image #1:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
