Ningxiahong Rock Painting Bronze Script Likido Botila by Sunkiss Design Team

Ningxiahong Rock Painting Bronze Script Likido Botila by Sunkiss Design Team is a highly esteemed winner of the very prestigious 2020 Brontzezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

BrontzeOntziketa· 2020

Ningxiahong Rock Painting Bronze Script Likido Botila

by Sunkiss Design Team

Client: The Ningxiahong Wolfberry Liquor

Brontzezko Saria A' Design Award Winner in Ontziketa Category

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Verified Award Winner

Verify Award Status for #89802

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Colors

The Design

About Ningxiahong Rock Painting Bronze Script Likido Botila

Helan mendietako haitz pinturak Txinako kultura eta Ningxia kultur ondare ospetsuaren ordezkariak dira, brontzezko gidoia brontzezko ontzikoa da. Hori dela eta, Diseinatzaileak bi elementu adierazgarri hauek botilaren paketeen diseinuaren identitate kulturalaren sinbolo gisa konbinatu ditu eta produktu hau txinako kultura tradizionalarekin integratu produktu horrekin produktu altuko kontsumitzaileen nortasun kulturala hobetzeko.

The Recognition

About the Brontzezko Saria A' Design Award

Ningxiahong Rock Painting Bronze Script Likido Botila Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Ningxiahong Rock Painting Bronze Script Likido Botila oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Ningxiahong Rock Painting Bronze Script Likido Botila beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this upscale product of Ningxiahong, an exterior design of "round sky and square earth, and round outside and square inside" is used, the black main tone is used with red gold dots, and the "rock painting" that represents the origin of East Asian civilization, and the "bronze script" that represents status and class are used as the cultural elements (corresponding to different alcohol concentrations), providing this product with a rich cultural value.
Dimensions & Packaging: Bottle volume 750ml,high 270mm,the widest diameter 105mm
Tags: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, rock painting
Production Technology: The packing material is porcelain with a matte finish; the rock painting and bronze script elements are made concave-convex, and the logo is subject to gold stamping and decaling.
Design Challenge: Our purpose is to solve the brand aging problem, change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image. The challenge of our package design is to find unique cultural elements that resonate spiritually with the audience.
Research: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we began to search for cultural elements expressing the uniqueness of Ningxiahong, and combine them with products to create a new brand identity.
Inspiration: The best thing often comes from the very origin!For this product,"rock paintings of the Helan Mountains"implying the "original civilization of mankind" and the "bronze script" on etiquette-representing bronze ware are selected as the core symbols of cultural identity, so this product has a noble soul,and a "spiritual value" brought by profound historical implications.
Project Duration: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Operation Flow: Rock paintings of the Helan Mountains are a representative of Chinese culture and famous cultural heritage of Ningxia, while the bronze script is from etiquette-representing bronze ware. Therefore, we combine these two representative elements as the core symbols of cultural identity, and integrate this product with traditional Chinese culture to improve the cultural identity of high-end consumers with this product.
Team Members: Design Leader: Zhou Hong; Design Director: Wu Changzhi