Digital Design Days Marka Identitatea by Jekyll & Hyde is a highly esteemed winner of the very prestigious 2020 Brontzezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.
BrontzeGrafismoa· 2020
Digital Design Days Marka Identitatea
Client: Digital Design Days
Brontzezko Saria A' Design Award Winner in Grafismoa Category
Verified Award Winner
Verify Award Status for #89836The Design
About Digital Design Days Marka Identitatea
Digital Design Days nazioarteko diseinu digitaleko ekitaldi baterako sortutako marka identitatea da. Logotipoa erabilera-tamainara egokitzen den ikur erantzukorra da, hura osatzen duten elementu bakunen maiztasuna aldatuz. D letra elementu horietatik eraikita dago, eta argia, energia eta mugimendua iradokitzen ditu. Bederatzi koloreko paleta batek edizio eta herrialde ezberdinak markatzen ditu, eta lerro bertsio batek zuri-beltzezko erabilera onartzen du. Identitateak euskarri digitaletan eta inprimatuetan funtzionatzen du, tamaina txikietan eta handietan.
The Recognition
About the Brontzezko Saria A' Design Award
Digital Design Days Marka Identitatea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Digital Design Days Marka Identitatea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Digital Design Days Marka Identitatea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Digital Design Days is an international digital design event. The logo designed is a responsive sign, able to adapt to the dimension of usage by changing the frequency of the single elements of which it is made, resulting in obtaining an efficient utilization in every different application. It’s a contemporary viewing of brand signature, imagined as a vital and alive structure able to overcome the two dimensional feature.
- Dimensions & Packaging
- Digital Design Days logo has been designed using a rbg native tones palette made of nine colors so to be able to define different festival editions of different countries. The black and white version has been studied and redesigned creating a line version of the logo so to be able, eliminating shadings, to have the same visual result as the colored one.
- Tags
- digital design, innovation, responsive logo, frequency, gradient, brand identity
- Production Technology
- The elaboration of the concept and its possible design solutions were initially designed on paper, then the studio used illustrator (Adobe cc 2018 suite) to develop and realize the new Digital Design Days brand identity. To be able to create a variable logo we've used the morphing tool studying, for each needed dimension, the correct solution of frequency.
- Design Challenge
- With this project jekyll & hyde studio had to present the digital world and its complexity and, at the same time, to adapt it to different sizes and different supports. From small size to bigger ones, the solution reached by the team is able to adapt itself from digital to print. The challenge was to create something new but keeping the previous idea of the pixel as the digital smallest unit still alive. Something that could renew the old logo repositioning it in an international space and in a contemporary world.
- Research
- The initial part of our research was focused on study all the festivals linked to design, especially to digital design. This analysis was visual yet strategic on the positioning of these brands. Then the studio worked on analyzing the values and personality of Digital Design Days, sharing their thoughts with the founder of the event, so to better define it. Then personality definition led to the style definition and only after developing the insides of the brand, we started to design the outside, the shape, the appearance.
- Inspiration
- The new brand signature came up after a research and analyzation of the spirit, the values and the personality of Digital Design Days. The "d" that has been created is light, energy, movement. Jekyll & hyde wanted to design a rebranding still able to summon the previous editions one and to communicate the festival's innovative vision and its ability to create networks, to attract, to propose and make people with different ideas encounter.
- Project Duration
- Jekyll & hyde started to work on this project in September 2018 when Filippo Spiezia, the founder od the Digital Design Days festival, asked them to redesign the identity of its series of events. The rebranding has been showed to the public on July 2019. It has been a long process of research and elaboration to define the new brand signature.
- Operation Flow
- The new brand identity has to represent the internationality of the multiple events. The logo has to be able to adapt by changing and transforming itself so to be displayed into different sizes and so to be representative of its internationality (changing colors to characterize the different event places). Its natural environment is the digital world where it has the capacity to evolve and to show its tridimensional feature, but it still works in the printed world too.
- Patents
- Copyrights belong to Filippo Spiezia, Digital Design Days, 2019.
- Team Members
- Creative Director: Marco Molteni
Creative Director: Margherita Monguzzi
Graphic Designer: Elena Bonanomi
Graphic Designer: Cecilia Della Longa - Image Credits
- #1 - #5: creator jekyll & hyde, Digital Design Days Rebranding, 2019
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