Antonio Cuenca diseinatzailearen Yo,verde Oliba Olioa

Antonio Cuenca diseinatzailearen Yo,verde Oliba Olioa lana 2020 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

BrontzeOntziketa· 2020

Yo,verde Oliba Olioa

diseinatzailea: Antonio Cuenca

Bezeroa: Yo, Verde

Brontzezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Egiaztatutako Sari Irabazlea

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Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Yo,verde Oliba Olioa Diseinuari Buruz

Diseinu horretarako sintetizazio ariketa bat, siropeko pote klasikoetan inspiratuta. Izena, barruan dagoen olioaren kolore berdea justifikatzen duen produktuaren intsignia da. Aurrealdean, logotipoa gurutze farmazeutikoz egina dago, pixelatutako bihotza eratuz. Osasunarekin eta edukiarekin lotura duen mezu bat erabiltzen duen diseinu soila eta artzaina.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Yo,verde Oliba Olioa Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Yo,verde Oliba Olioa oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Yo,verde Oliba Olioa beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The product design is emphasized by its strong green colour over white, and its concept about health as the principal brand attributes. Naming, graphic design and finishing work together showing a powerful & consistent product, which breaks the usual design concepts about olive oil.
Neurriak eta Ontziratzea: This bottle is manufactured into glass with rounded shapes, a capacity of 500ml. Its measurements are 20cm height and 7,5cm wide.
Etiketak: packaging, extra virgin olive oil, oil, food packaging, graphic design, package, packaging design
Produkzio Teknologia: Glass. This bottle is painted in white, and printed in two colours.
Diseinu Erronka: Our challenge was to design a new visual language in olive oil world, unconventional and fresh, in order to connect to a public which needs to feel healthy. At the same time, this design must work all over the world, and look updated, healthy and simple, according to its cost.
Inspirazioa: Yo, verde produces early harvest oil collected in the month of October. The family that collects and produces the oil are farmers and pharmacists. They wanted both disciplines to be perceived in their packaging with an iconic, modern design and using visual codes little used in the olive oil sector.

Starting from this brief, it was studied which visual formula was the most appropriate to convey a message that would unite the territory of the oil and the pharmaceutical sector. The bottom line was that a good idea was to make the bottle look like a classic syrup pot. Three key elements were synthesized, the appearance of the bottle, the name and the logo. In search of simplification in the message, a simple bottle with shapes similar to that of the syrup bottle was used, painting it white, with a sober stopper without artifices. The name of the product justifies the green color of the oil inside. The logo is constructed from the pharmaceutical cross forming a pixelated heart. All these elements are integrated and linked, bringing coherence to the idea.
Proiektuaren Iraupena: The project started in November 2016 and finished in February 2017 in Úbeda.
Eragiketa Fluxua: The bottle is easy to handle because of its reduced measurements. The screw cap is a non-refillable and anti-drip one, which allows to have a comfortable and delightful experience while serving. This Extra Virgin Olive Oil just can be bought in pharmacies, health stores, and own website.
Irudi Kredituak: Fotógrafo: Balta fotografo