Option Kartel Diseinua by Haolai Zhou is a highly esteemed winner of the very prestigious 2020 Brontzezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

BrontzeGrafismoa· 2020

Option Kartel Diseinua

by Haolai Zhou

Client: H.Design

Brontzezko Saria A' Design Award Winner in Grafismoa Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Option Kartel Diseinua

Option emakumeen eskubideei buruzko kartel diseinu bat da. Kartelak emakumeei isilik ez egoteko eta beren ahotsa munduari helarazteko eskatzen die. Mezuak, era berean, jendarteari eguneroko gertaera bati buruz isilik ez egoteko eskatzen dio. Isiltasuna ez da aukera bat, ez emakumeentzat ez jendartearentzat. Erdiko irudia gurutze sinbolo bat da, lanaren berrikuspenean baztertutako zirriborro eta bertsioetan jarritako markak baliatuz sortua. Gurutzeak isiltasuna ez dela aukera bat adierazten du. Kartelak 11 x 17 hazbeteko neurriak ditu.

The Recognition

About the Brontzezko Saria A' Design Award

Option Kartel Diseinua Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Option Kartel Diseinua oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Option Kartel Diseinua beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The poster design is talking to the issue of Women rights. The concept is telling women not to keep silent. They need to raise their voice to the world. The public should not keep silent about this big issue, even though it’s happening around them every day. Silence is not an option for both women and the public. The idea of using the cross symbol came from the design process that evolved as people self-critiquing.
Dimensions & Packaging: 11in x 17in
Tags: Women Rights, Powerful, Action, Option
Production Technology: Sketching and photo shooting for exploring the idea making. Good graphic and solution appeared in the all process.
Design Challenge: Finding the powerful and appropriate visual language to speak out.
Research: Spoke to women who are in different groups of age, fields, and role. Taking surveys for specific questions. Those results and data bring up more inspiration to create design.
Inspiration: Femininity is still facing this problem in modern society, so Women's rights should be spoken out more. During the research and design process, finding powerful and appropriate visual language to present this sensitive topic becomes a big challenge. However, the cross symbol, for those abandoned idea sketches and design drafts, pops up in the process of critiquing designs. It represents this is not an option, both for design and the main message of the topic.
Project Duration: The project started in May 2017 in San Francisco and finished in June 2018 in San Francisco.
Operation Flow: Powerful visual communication is catching people's attention, and it's straightforward to the core message.
Team Members: Haolai Zhou
Image Credits: Copyrights belong to Haolai Zhou, 2018
Illustration belong to Haolai Zhou, 2018