Family Joy Ardo Ontziratzea by Xu Shihan

Family Joy Ardo Ontziratzea by Xu Shihan is a highly esteemed winner of the very prestigious 2020 Burdinazko Saria A' Design Award in Ontziketa Diseinua Competition Category.

BurdinaOntziketa· 2020

Family Joy Ardo Ontziratzea

by Xu Shihan

Client: Peck Gift

Burdinazko Saria A' Design Award Winner in Ontziketa Category

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Verified Award Winner

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Colors

The Design

About Family Joy Ardo Ontziratzea

Family Joy Txinako Urte Berrirako diseinatutako ardo-ontzien opari-kutxa bat da. Kutxaren gaineko ilustrazioak familia bat erakusten du mahai biribil baten inguruan bilduta, elkarrekin ardo-kopak jasota. Eszenak familiaren elkarbilketa eta Udaberriko Jaiaren giro bizia adierazten ditu. Opari-kutxak 383,5 x 115 x 374 milimetro ditu neurriz, eta kartoi zulodun paperean inprimatuta eta brontzeztatuta ekoizten da. Diseinuak ardoaren kultura jai-sasoiarekin lotzen du, eta horrela, ontziratutako ardoa senide eta lagunentzako opari egokia bihurtzen da.

The Recognition

About the Burdinazko Saria A' Design Award

Family Joy Ardo Ontziratzea Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Family Joy Ardo Ontziratzea oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Family Joy Ardo Ontziratzea zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package illustration depicts a family celebrating a Chinese New Year around a round dining table. They raised their wine glasses happily, a very happy scene of happiness. The happy picture of family reunion is in the atmosphere of the Spring Festival. Such packaging gift boxes are very easy to attract wine consumers and make them buy.
Dimensions & Packaging: 383.5×115×374mm
Tags: Family，Happy，Reunion
Production Technology: Pit paper printing, bronzing.
Design Challenge: Liquor is the main drinking category in China. How to integrate the culture of wine into the festive atmosphere of the Chinese New Year and make the wine into this gift box is very suitable as a New Year gift for loved ones or friends. This is a challenge.
Research: A package design that attracts and impresses consumers can boost product sales.
Inspiration: This is a wine packaging gift box designed for the Chinese New Year. It mainly reflects the joy of family reunion and the lively atmosphere of the festival. Wine is packed in this festive gift box, which is very suitable for Chinese people as gifts to relatives or friends during the Spring Festival.
Project Duration: The project began in Shenzhen, China in November 2018, was completed in Shenzhen, China in December 2018, and was sold nationwide in China in January 2019.
Team Members: Designer: Xu Shihan
Image Credits: Xu Shihan,2019