Macy’s Website Webgunearen Interfazea by Willy Lai and Dave Torres

Macy’s Website Webgunearen Interfazea by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Zilarrezko Saria A' Design Award in Interfaze, Elkarrekintza eta Erabiltzaile Esperientzia Diseinua Competition Category.

ZilarInterfazea· 2020

Macy’s Website Webgunearen Interfazea

by Willy Lai and Dave Torres

Client: Macy's

Zilarrezko Saria A' Design Award Winner in Interfazea Category

41,264
Verified Award Winner
Verify Award Status for #94023

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Macy’s Website Webgunearen Interfazea

Macy's Webgunea lineako txikizkako salmentarako interfazea da, bezeroei Macy's-ek eskaintzen dituen produktuak arakatu eta erosteko aukera ematen diena. Webgunea bezeroen iritzien arabera berdiseinatu zen, eta moda-hedabideetan eta kontsumo-teknologiako produktuetan oinarritutako diseinu garbi eta soila lortu zen. Web-teknologia moldakorrei esker, ordenagailu eramangarrien, tableten eta telefono adimendunen bidez sar daiteke. Ikerketa sakon batek gidatu zuen lana, besteak beste, erabiltzaileen inkestak, elkarrizketak, A/B probak eta erabilgarritasun-probak barne. Egitura sinpleagoak erosketa-prozesua arindu eta erabiltzaileen konpromisoa hobetu zuen.

The Recognition

About the Zilarrezko Saria A' Design Award

Macy’s Website Webgunearen Interfazea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Macy’s Website Webgunearen Interfazea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Macy’s Website Webgunearen Interfazea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimensions & Packaging: We developed resonsive web design across different devices.
Tags: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized modern responsive web technologies.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Image Credits: Images courtesy of Macys.