Macy’s App Redesign Primary Function: Erosketetarako Aplikazio Mugikorra by Willy Lai and Dave Torres

Macy’s App Redesign Primary Function: Erosketetarako Aplikazio Mugikorra by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Zilarrezko Saria A' Design Award in Teknologia Mugikor, Aplikazio eta Software Diseinua Competition Category.

ZilarMugikorra· 2020

Macy’s App Redesign Primary Function: Erosketetarako Aplikazio Mugikorra

by Willy Lai and Dave Torres

Client: Macy's

Zilarrezko Saria A' Design Award Winner in Mugikorra Category

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Colors

The Design

About Macy’s App Redesign Primary Function: Erosketetarako Aplikazio Mugikorra

Book Text: Macy's App erosketetarako aplikazio mugikor bat da, 2019an berdiseinatu zena Android eta iOS gailuetarako. Aplikazioak bezeroei moda, edertasun eta etxerako produktuak smartphone edo tablet batetik arakatzeko eta erosteko aukera ematen die. Diseinua garbia eta sinplea da, eta moda-hedabideetatik eta kontsumoko teknologia produktuetatik hartzen ditu ikus-erreferentziak. Kameran oinarritutako tresnek eskaneatu eta ordaintzeko aukera ematen dute, eta errealitate areagotuaren funtzioek bezeroei produktuak erosi aurretik aurreikusteko aukera ematen diete. Berdiseinua erabiltzaileen inguruko ikerketa zabalean eta bezeroen iritzietan oinarritu zen, eta erabiltzaileen inplikazioa handitu egin zen abiaraztearen ondoren.

The Recognition

About the Zilarrezko Saria A' Design Award

Macy’s App Redesign Primary Function: Erosketetarako Aplikazio Mugikorra Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Macy’s App Redesign Primary Function: Erosketetarako Aplikazio Mugikorra erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Macy’s App Redesign Primary Function: Erosketetarako Aplikazio Mugikorra jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
Dimensions & Packaging: We developed native apps for Android and iOS platforms.
Tags: Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle
Image Credits: Images courtesy of Macys.