Emanuele Di Bacco diseinatzailearen It's a Metaphor Mahai

Emanuele Di Bacco diseinatzailearen It's a Metaphor Mahai lana 2020 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Altzari Diseinua Lehiaketa Kategorian.

BrontzeAltzariak· 2020

It's a Metaphor Mahai

diseinatzailea: Emanuele Di Bacco

Bezeroa: Gladstone London

Brontzezko Saria A' Design Award Irabazlea Altzariak Kategorian

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Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

It's a Metaphor Mahai Diseinuari Buruz

Proiektu honek dibertsioa ematen dio bere buruari, genero berdintasunaren inguruan gizartea kontzientziatzeko. Zehazki, sumootik ateratzen den metafora erabiltzen du, Japoniako gizartean gehien menderatutako kiroletako bat. Emakumeei ezin zaie kirol honetan profesionalki lehiatu arau sexistak direla eta, borroka odoletik kanpo mugatzen dituztenak, hilekoaren odolaren ondorioz. Sumo gerlari bat lurrera botatzea, loreontzi baten zerbitzura edo jendeak izan dezakeen beste edozein beharren arabera, sumo matxistek oraindik ere mantentzen duten sumoak ironia eta umorea besterik ez ditu.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

It's a Metaphor Mahai Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. It's a Metaphor Mahai oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. It's a Metaphor Mahai beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: This is a furniture product able to speak and provoke, challenging with irony and a clumsy smile unethical behaviors of our times.
Neurriak eta Ontziratzea: Measures are in mm.

Glass platform ø: 1800 / Glass platform thickness: 10 / Body with: 850 / Body height: 750 / Body depth: 1000
Etiketak: table, social design, equality of the sexes, Japan, sumo
Produkzio Teknologia: 3D-printed assembled object. It can be produced either way with Eco-friendly 3D-printed Poly Lactic Acid filaments or carbon fibers. The structure is divided in multiparts, hand refined and assembled. Successively the whole body is glazed by immersion and finished with a vitreous enamel coating.
A round tempered glass is based on the structure and secured using discreet clear glass high-grip bumpers, specifically designed for the purpose.

The structural analysis take into consideration the chosen materials and the multipart splitting process, where every cut and internal printed reinforcements are made to dump and sustain the weight the structure will go through.
Diseinu Erronka: The creative challenge of this project is to combine the practical function of a furniture piece and communication contents as a means of social commitment. Sumo wrestlers are so well regarded and revered in society to be almost considered as macho semi-gods in their country; placing one of them in a conscious submissive position -grateful and happy to help others- wishes to rebalance a more male-dominated thinking to a non-discriminatory one.
Ikerketa: The main focus of this project -together with many pieces produced by our design studio- is to raise awareness about social rights and equal opportunity. Specifically, the target of our research was speaking about the equality of the sexes without being moralistic or patronising; in order to do this we chose to use irony and humour, two powerful rhetorical devices to convey a disputed concept without too much bloodshed.
Inspirazioa: "The piece of wood came alive and it was able to speak". That's pretty much what happened to Carlo Collodi's Pinocchio; likewise, adding communication contents to a product, gives this object an identity and the ability to speak to people.
This project is poking fun at itself while aim to raise social awareness on equality of the sexes. Specifically, it uses a metaphor which springs from sumo, one of the most male dominated sport in the Japanese society. Women are not allowed to compete professionally in this sport given sexist rules, which by tradition border them outside the wrestling ring as a result of their "impurity" by reason of the menstrual blood.
Knocking a sumo warrior to the ground at the service of a flower pot -or any other need people may require from a table- ironically desecrates this macho dominance still present in some traditions.
Proiektuaren Iraupena: The project has started in December 2019 in London and finished, as it is shown, in February 2020. Currently, the table has a unique prototype and will be ready to be produced and launched serially in May 2020.
Eragiketa Fluxua: A table which can hosts up to 10 seaters. Ideal to be placed wherever an open minded spirit is at home.
Patenteak: Copyrights belong to Emanuele Di Bacco
Taldekideak: Emanuele Di Bacco