Five Senses Feast Ekitaldi Espazioaren Diseinua by Rong Chen and Artgital is a highly esteemed winner of the very prestigious 2020 Brontzezko Saria A' Design Award in Ekitaldi eta Gertaera Diseinua Competition Category.
BrontzeEkitaldia· 2020
Five Senses Feast Ekitaldi Espazioaren Diseinua
Client: Asia Design Interior Renovation Co.ltd
Brontzezko Saria A' Design Award Winner in Ekitaldia Category
Verified Award Winner
Verify Award Status for #99371The Design
About Five Senses Feast Ekitaldi Espazioaren Diseinua
Five Senses Feast Taiwan-eko Taipein whisky dastatze jaialdi baterako sortutako ekitaldi espazioaren diseinua da. Diseinuak bost instalazio interaktibo nagusi eta dastatze-barra bat aurkezten ditu. Ukipen-pantaila gardena eta hiru litroko botila batek fermentazio-prozesua bistaratzen dute. Audio-spotlight batek eta ukipen-panel handi batek bisitariak eduki bisual eta akustikoen bidez gidatzen dituzte. Benetako zeta, soinu-efektuekin konbinatuta, whiskyaren biraketa simulatzen du. Argi-ikuskizun interaktibo batek whisky botilak erabiltzen ditu xerez upelekiko heltze-prozesua gogorarazteko. Helburua dastatze-bidaia aktibo eta murgiltzailea eskaintzea da.
The Recognition
About the Brontzezko Saria A' Design Award
Five Senses Feast Ekitaldi Espazioaren Diseinua Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Five Senses Feast Ekitaldi Espazioaren Diseinua oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Five Senses Feast Ekitaldi Espazioaren Diseinua beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To make Glenmorangie New Lasanta stand out in the competition among the numerous whisky producers eyeing Taiwan as an important market and to bring a brand-new experience in whisky tasting have been the primary goal of Glenmorangie WhiskyFest in Taipei.
- Tags
- Even Space Design, Glenmorangie WhiskyFest,
- Design Challenge
- The whisky tasting began with appreciating the colors of the whisky. The showroom displayed an interactive lighting show using whisky bottles. The amber glow of New Lasanta ‘s body color was simulated using the infused flows of light and shadow, recounting the story of how the whisky matures for two years in sherry casks and thus immersing visitors in the sunshine of southern Spain.
- Research
- New Lasanta’s soft, smooth mouth feel and rich flavor were ingeniously conveyed to visitors by means of innovative interactive devices. Starting from the eyes, the nose, to the fingertips and the tip of the tongue, sensual experiences were combined and transformed, engrossing visitors in this whisky-tasting feast.
- Inspiration
- Unlike the singularity and one-directionality of other wine tasting and displaying events, Glenmorangie WhiskyFest in Taipei organized five main interactive installations and a tasting bar, enabling visitors to do more than experience passively - their visit was transformed into a distinctive journey by appealing to the five senses of sight, smell, taste, hearing and touch. With proactive feedbacks, they could enjoy an immersive, real-time simulation that touched the heart.
- Project Duration
- Taipei, Taiwan
- Operation Flow
- By means of a transparent touch screen and a real three-liter bottle of New Lasanta, the unique brewing process and superb craftsmanship were visualized. Through such interactive devices as an audio spotlight and a huge touch-screen panel, visitors went on a visual, acoustic and historic journey throughout the world. When one’s fingers touched the real silk, the swaying of the smooth silk, together with sound effects, simulated the swirling and whirling of whisky. The after taste of whisky in the mouth lingered. Besides, by swiping the touch-screen panel, there emerged floating particles on the screen, highlighting the warm fragrance of New Lasanta merged with that of chocolate, creaming toffee, and honey dates.
- Patents
- Trademark belong to Glenmorangie
Video copyrights belong to Artgital Interactive Solutions - Team Members
- Rong Chen
Artgital Interactive Solutions - Image Credits
- IP, Glenmorangie
Video, Artgital Interactive Solutioins
Photo, Wei-Zhi Hong
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