Be Er Xiang Twelve Constellations Ekilore-hazien Ontziratzea by Sun Linlin and Zhou Jingkuan

Be Er Xiang Twelve Constellations Ekilore-hazien Ontziratzea by Sun Linlin and Zhou Jingkuan is a highly esteemed winner of the very prestigious 2020 Brontzezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

BrontzeOntziketa· 2020

Be Er Xiang Twelve Constellations Ekilore-hazien Ontziratzea

by Sun Linlin and Zhou Jingkuan

Client: Be Er Xiang

Brontzezko Saria A' Design Award Winner in Ontziketa Category

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Colors

The Design

About Be Er Xiang Twelve Constellations Ekilore-hazien Ontziratzea

Be Er Xiang Hamabi Konstelazioak ekilore-hazien ontziratze-diseinu bat da, marka berri baterako sortua. Ontzia latorriz egina dago, barnean plastikozko poltsa bat duela, eta grafikoak lau koloretako inprimatzearekin ekoiztu dira. Pakete bakoitzak 100 milimetro ditu diametroan eta 150 milimetro altueran. Ilustrazioek hamabi konstelazioak ekilore-motiboekin konbinatzen dituzte. Konstelazioen gaia aukeratu zen gazteen artean ezaguna den gaia delako. Helburua marka berriari itxura bereizgarria ematea da, eta kontsumitzaile gazteak erakartzea.

The Recognition

About the Brontzezko Saria A' Design Award

Be Er Xiang Twelve Constellations Ekilore-hazien Ontziratzea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Be Er Xiang Twelve Constellations Ekilore-hazien Ontziratzea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Be Er Xiang Twelve Constellations Ekilore-hazien Ontziratzea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a sunflower seed packaging designed for the newly created brand BE ER XIANG. The illustration of the twelve constellations combined with sunflowers is special and makes the packaging attractive.
Dimensions & Packaging: Diameter: 100mm, height: 150mm
Tags: Twelve constellations, BE ER XIANG, packaging
Production Technology: Tinplate, plastic bag, four-color printing.
Design Challenge: Constellation is a topic often talked about by young people. How to integrate the culture of constellation into the design of packaging illustrations of sunflower seeds requires a clever combination.
Research: A package design that can attract consumers can better promote the sale of goods. Using unique illustrations to represent the twelve constellation elements that young consumers like, it can better make this newly created brand pay attention to and generate consumption for consumers.
Inspiration: In order to attract young consumers to pay attention to this new brand, the theme of packaging design is linked to the twelve constellations that young people like, and unique illustration elements are used to make the packaging look special, which can make young people have a desire to buy.
Project Duration: The project started in May 2019 in Shenzhen and finished in July 2010 in Shenzhen, and was Being sold in Inner Mongolia in January 2020.
Team Members: Creative Director: Zhou Jingkuan
Designer: Sun Linlin
Illustrator: Cai Dali
Image Credits: Sun Linlin and Zhou Jingkuan, 2019