Mixed Reality Instalazio Holografikoa by Aleksandr Volkov

Mixed Reality Instalazio Holografikoa by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 Zilarrezko Saria A' Design Award in Ekitaldi eta Gertaera Diseinua Competition Category.

ZilarEkitaldia· 2020

Mixed Reality Instalazio Holografikoa

by Aleksandr Volkov

Client: Economiton

Zilarrezko Saria A' Design Award Winner in Ekitaldia Category

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The Design

About Mixed Reality Instalazio Holografikoa

Mixed Reality Moskuko hiriaren energia estrategiari buruzko erakusketa-postu baterako sortutako instalazio holografiko interaktiboa da. Instalazioa Pepper's Ghost printzipioan oinarritzen da, geruza gehigarriekin hedatua. LED atzeko horma batek, hiru zoru-proiektorek eta sabaian muntatutako LED argiztapenak elkarrekin lan egiten dute xafla holografikoarekin, ispiluekin eta soinuarekin. Argi eta itzal animatuek presentzia sentsazio indartsua ematen diete proiektatutako objektuei. Bisitariek gai bat aukeratzen dute ukipen-pantaila batean, eta irudiak eta grafikoak airean agertzen eta desegiten ikusten dituzte.

The Recognition

About the Zilarrezko Saria A' Design Award

Mixed Reality Instalazio Holografikoa Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Mixed Reality Instalazio Holografikoa erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Mixed Reality Instalazio Holografikoa jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
Dimensions & Packaging: 18000 х 10000 х 4500
Tags: Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
Production Technology: We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
Research: We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
Inspiration: When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
Project Duration: The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
Operation Flow: Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.