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Didactics of Typography تک نگاری علمی by Pawel Krzywdziak

Didactics of Typography تک نگاری علمی by Pawel Krzywdziak is a highly esteemed winner of the very prestigious 2020 جایزه آهنی A' Design Award in طراحی رسانه چاپی و منتشرشده Competition Category.


آهنچاپ· 2020

Didactics of Typography تک نگاری علمی

by Pawel Krzywdziak

Client: Jan Matejko Academy of Fine Arts in Cracow, Poland

جایزه آهنی A' Design Award Winner in چاپ Category

Colors

The Design

About Didactics of Typography تک نگاری علمی

Didactic of typography: آموزش نامه / تدریس با نامه روش ها و نتایج آموزش حروف و تایپوگرافی را در مدارس منتخب هنر لهستانی ارائه می دهد. این کتاب برنامه های درسی مختلف ، و همچنین ارائه ها و بحث های مربوط به نتایج تدریس را بر اساس پروژه های دانشجویی خاص ارائه می دهد. فرایند طراحی شامل سازماندهی مطالب متنوع ، دو زبانه و ارائه روایت متن و بصری روشن از انتشار بود. لهجه های نارنجی در پالت رنگی تک رنگ طراحی ، توجه خواننده را به سوی دنیای جذاب تایپوگرافی سوق می دهد.

The Recognition

About the جایزه آهنی A' Design Award

Didactics of Typography تک نگاری علمی برنده جایزه آهنی A' Design Award است، شناختی معتبر که به طراحی‌های خوبی اعطا می‌شود که الزامات حرفه‌ای و صنعتی مورد انتظار از آفرینش‌های خوب طراحی‌شده را برآورده می‌کنند. برندگان آهن مهارت بزرگ، تخصص بالا، درک کارشناسانه و ظرفیت خلاقانه سازندگان خود را نشان می‌دهند. از Didactics of Typography تک نگاری علمی انتظار می‌رود آفرینشی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که کاربردی و نوآورانه است. این طراحی برنده جایزه آهنی A' Design Award بهترین رویه‌های صنعت را یکپارچه می‌کند و ویژگی‌های فنی شایسته‌ای دارد که با دانش عملی و استعداد پیوند خورده است. Didactics of Typography تک نگاری علمی به سبب دقتش محترم است و برای عرضه بهبودهای کیفیت زندگی که به بهتر شدن جهان کمک می‌کنند طراحی شده است.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The modest form of this scientific monograph contains a layout organizing articles with a diverse structure, all describing different teaching insights. It was necessary to place the Polish and English versions of the text in parallel, as well as many illustrations of student work and photos from the studios. The visual style of the publication was obtained by a monochrome color palette with orange accents, printed on the uncoated surface of a cream white paper.
Dimensions & Packaging
Format: 200 x 17 x 260 mm, 180 pages
Tags
Didactics, Learning, Teaching, Lettering, Typography, Calligraphy, Typeface, History, Fonts, Hand-lettering
Production Technology
Soft cover with flaps, book printed in Pantone 021U and offset black, paper: Munken Pure 120, 300 g/m2 by Arctic Paper
Design Challenge
The design challenge was to find typographic and graphic solutions, that would both unify articles and illustrations within the publication, but also distinguish various elements like data, lists, schemes, and individual student work. To maintain bilingual narration, the text is set in two coordinated columns, with different width and font size.
Research
The project started with a conference, which aimed to exchange experiences related to teaching typography to art and design students. Afterwards, materials from the speakers were collected – their reflections, curriculums, student works, and conclusions concerning other speeches. The edition was supposed to correspond with the discourse – it was not meant to be a catalogue of students portfolios, but a notation of different insights, giving a holistic view on typography teaching in Poland.
Inspiration
"Didactics of Typography. Teaching the Letter / Teaching with the Letter" is an attempt to present the methods and outcomes of teaching lettering and typography. The authors hope that it may serve as a springboard for a broader debate on the current state and future of the discipline, as well as the place of typography in contemporary design art. The volume contains outlines of various syllabuses, as well as presentations and discussions of teaching outcomes based on specific student projects.
Project Duration
The project started in April 2018 with a typographic conference in Cracow, Poland. The publication was issued in 2019.
Operation Flow
The book includes 12 illustrated chapters, 10 of which are related to different typographic studios. In order to facilitate navigation through the publication, the chapters have been separated by sections comprehensively presenting the most important information about the studios and the profiles of teachers. The text layout allows both to focus on reading the articles and to simultaneously have an overview on illustrations and diagrams relevant to particular issues. The narration is carried out by colour accents, drawing the reader's attention to the most important elements related to the topic.
Patents
© Jan Matejko Academy of Fine Arts in Cracow, Poland, 2019. The copyrights contained in this volume belong to their authors.
Image Credits
Paweł Krzywdziak, 2019.

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