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Ecological Journey Gift Box عسل by Pufine Advertising Ltd.Co.

Ecological Journey Gift Box عسل by Pufine Advertising Ltd.Co. is a highly esteemed winner of the very prestigious 2020 جایزه نقره‌ای A' Design Award in طراحی بسته‌بندی Competition Category.


نقرهبسته‌بندی· 2020

Ecological Journey Gift Box عسل

by Pufine Advertising Ltd.Co.

Client: Wuhan Little Bee Food Co., Ltd.

جایزه نقره‌ای A' Design Award Winner in بسته‌بندی Category

Colors

The Design

About Ecological Journey Gift Box عسل

طراحی جعبه هدیه عسل با الهام از "سفر زیست محیطی" Shennongjia با گیاهان وحشی فراوان و محیط زیست محیطی طبیعی خوب است. محافظت از محیط زیست محیطی محلی موضوع خلاق طراحی است. این طرح ، هنر نمایش عروسکی و سایه بان سنتی چینی را به نمایش می گذارد تا زیست محیط طبیعی طبیعی و پنج حیوان نادر و در معرض خطر طبقه اول را نشان دهد. کاغذ چمن و کاغذ چوب خشن از مواد بسته بندی استفاده می شود که بیانگر مفهوم طبیعت و حفاظت از محیط زیست است. جعبه بیرونی را می توان به عنوان یک صندوق ذخیره سازی نفیس برای استفاده مجدد استفاده کرد.

The Recognition

About the جایزه نقره‌ای A' Design Award

Ecological Journey Gift Box عسل برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Ecological Journey Gift Box عسل انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Ecological Journey Gift Box عسل آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
We use the traditional Chinese folk art form paper-cut to show the local natural ecology of the guardian,the most rare and endangered five first-class protected animals.We hope to sell not only honey,but also the local culture and natural environment.With the development of material civilization,natural resources are being destroyed and traditional folk culture is dying out.We also hope to awaken human beings to protect nature and culture so as to possess the most precious gifts.Highlight the cultural theme of ecological and environmental protection.
Dimensions & Packaging
Length:300mm, width:220mm, height:80mm
Tags
Gift box, package, honey, nature, shennongjia, paper-cut, animal, culture
Production Technology
As for packaging materials,we use a slightly rough texture of the original ring of wood paper,and it is consistent with the original ecological product characteristics, natural environmental characteristics.
Design Challenge
Because it is limited edition, the production process of packaging without affecting the quality of the premise, using laser engraving to show the details of packaging, packaging production is a challenge and test.
Research
We hope to distinguish from ordinary honey products and use the five most precious first-level protected animals in shennongjia as visual elements to reflect local natural culture and become guardians of local cultural and natural resources.For paper material selection,the paper is looking for the disappearing folk traditional paper-cutting, reflect on the protection of natural ecology and cultural heritage, reflect the product's most natural,ecological,honest cultural characteristics.
Inspiration
As the rare honey from the world's best-preserved shennongjia natural ecological reserve, it is inspired by a natural "Ecological Journey". Bees are the "nature guide" of this tour, leading us to appreciate and feel the local culture and natural scenery, highlighting the theme of caring for our homeland.
Project Duration
Completed in 2019, participated in the Wuhan International Design Biennial, and won the gold prize of "Hubei Geographical Indication Product Contest"
Operation Flow
This packaging design not only reflects the scarcity of products, but also as a local geographical identification products, with a high collection and gift value. Communicate and interact with vivid display. And after enjoying delicious food, the outer box can be used as an exquisite storage box, and the glass jar can store small objects for reuse.
Team Members
Designer: xiang shasha
Creative Director: Zhang Yanhui
Customer Service Director: Zhou Xiaoli
illustration: Tong Meng

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