Haci Bekir Halva بسته بندی by Polin Kuyumciyan

Haci Bekir Halva بسته بندی by Polin Kuyumciyan is a highly esteemed winner of the very prestigious 2021 جایزه آهنی A' Design Award in طراحی بسته‌بندی Competition Category.

آهنبسته‌بندی· 2021

Haci Bekir Halva بسته بندی

by Polin Kuyumciyan

Client: Haci Bekir

جایزه آهنی A' Design Award Winner in بسته‌بندی Category

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Verified Award Winner

Verify Award Status for #109346

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Haci Bekir Halva بسته بندی

Haci Bekir یکی از قدیمی ترین برندهای جهان است و میراث عظیمی دارد. اگرچه نام برند به طور خودکار با کیفیت و رضایت محصول مرتبط است، اما جذابیت برای چنین برند قدیمی برای نسل جدید دشوار است. با افزایش محبوبیت حلوا در روند غذاهای ترکیه، این برند می خواست از آن بهره مند شود و بسته بندی حلوا خود را به روز کند. الگوها و رنگ های ساده اما چشم نواز طرح های جدید، Haci Bekir را قادر می سازد تا دسترسی و شناخت برند خود را گسترش دهد. طرح ها و رنگ ها هر دو از سه ماده و بافت حلوا الهام گرفته شده اند.

The Recognition

About the جایزه آهنی A' Design Award

Haci Bekir Halva بسته بندی برنده جایزه آهنی A' Design Award است، شناختی معتبر که به طراحی‌های خوبی اعطا می‌شود که الزامات حرفه‌ای و صنعتی مورد انتظار از آفرینش‌های خوب طراحی‌شده را برآورده می‌کنند. برندگان آهن مهارت بزرگ، تخصص بالا، درک کارشناسانه و ظرفیت خلاقانه سازندگان خود را نشان می‌دهند. از Haci Bekir Halva بسته بندی انتظار می‌رود آفرینشی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که کاربردی و نوآورانه است. این طراحی برنده جایزه آهنی A' Design Award بهترین رویه‌های صنعت را یکپارچه می‌کند و ویژگی‌های فنی شایسته‌ای دارد که با دانش عملی و استعداد پیوند خورده است. Haci Bekir Halva بسته بندی به سبب دقتش محترم است و برای عرضه بهبودهای کیفیت زندگی که به بهتر شدن جهان کمک می‌کنند طراحی شده است.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Haci Bekir decided to update their products' packaging and prints in order to catch up with 21st century trends and appeal to a younger customer group as well.
Halva is a very traditional dessert but is now becoming very hip again. So Haci Bekir wanted to utilize halva's popularity and be able to address to the new generation. The new packaging design uses the hip stripe patterns and pop colors in order to modernize the traditional taste of halva.
Dimensions & Packaging: This project consists of three halva boxes and they all have same size sleeves: 141 x 302 mm.
Tags: packaging, box, design, patterns, food
Production Technology: The product itself comes within a plastic container. But the container itself looked insufficient for the presentation so we decided to cover the box with a carton sleeve. The production was easy and the box was covered and became more presentable.
Design Challenge: The challenging part of this design was to appeal to the younger generation while maintaining the legacy of Haci Bekir. The halva box designs are very hip but also simple because the brand name and logo also had to stand out. Also, halva does not have a specific shape, so it was harder to find a key visual to build upon. But the ingredients of each flavour gave it an organic pattern which ended up on the end design.
Research: The research was mostly based on different representations of each flavour of the three boxes. The flavours had to be represented in a series and the research process was all about sketches of patterns and ideas.
Inspiration: The simple geometric patterns were inspired from the main ingredients and the texture of each halva kind. Plain halva has straight lines to indicate its smooth texture, halva with cocoa has a wavy texture, thus the wavy pattern and halva with pistachio has a crunchy looking texture and the zigzag lines are chosen to hint the crunchiness. Bold and flashy colors were picked in order to give the brand and the product a fresh and young look.
Project Duration: The project started in December 2019 and finished in February 2020, in Istanbul.
Operation Flow: The bicentennial brand is already very well known but its age makes it harder to connect to the new generation. The updated packaging design for halva boxes enables the brand to appeal to a younger audience because it presents trendy patterns and flashy colors.
Image Credits: Image #1: Photographer Daçya Lisan, 2020.
Image #2: Photographer Daçya Lisan, 2020.
Image #3: Photographer Daçya Lisan, 2020.
Image #4: Photographer Daçya Lisan, 2020.
Image #5: Photographer Daçya Lisan, 2020.