Chinese Mooncake بسته‌بندی جعبه هدیه by Litete Brand Design is a highly esteemed winner of the very prestigious 2021 جایزه طلایی A' Design Award in طراحی بسته‌بندی Competition Category.
طلابسته‌بندی· 2021
Chinese Mooncake بسته‌بندی جعبه هدیه
Client: Litete Brand Design
جایزه طلایی A' Design Award Winner in بسته‌بندی Category
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The Design
About Chinese Mooncake بسته‌بندی جعبه هدیه
کیک ماه چینی جعبه هدیه‌ای است که برای کیک‌های ماه اهدایی در جشنواره نیمه پاییز طراحی شده است. جعبه بیرونی از فرم جعبه غذای سنتی چینی پیروی می‌کند. تصویرسازی‌ای به سبک گلدوزی، نمایی هوایی از یک ضیافت دوران سلسله تانگ را نشان می‌دهد که شامل معماری چوبی و رقصندگان است. هر بخش از تصویرسازی با برش قالبی جدا شده و سپس دوباره به هم متصل شده است، به گونه‌ای که بسته‌بندی عمق و لایه‌بندی پیدا می‌کند. جعبه درونی حرکات رقص «دامن رنگین‌کمان و ردای پر» را در ترکیب با رنگ‌های کلاسیک چینی مانند بنفش سلطنتی و سبز بامبو به نمایش می‌گذارد.
The Recognition
About the جایزه طلایی A' Design Award
Chinese Mooncake بسته‌بندی جعبه هدیه برنده جایزه طلایی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های درجه یک، شگفت‌انگیز و برجسته اعطا می‌شود. برندگان طلا آفرینش‌هایی بسیار نوآورانه، دوراندیش و خیره‌کننده‌اند که نبوغ، خرد و مهارت طراحان خود را بازمی‌تابانند. از Chinese Mooncake بسته‌بندی جعبه هدیه انتظار می‌رود اختراعی بسیار ستوده، روندساز و ماندگار باشد که ارزشی بی‌سابقه عرضه می‌کند. این طراحی برنده جایزه طلایی A' Design Award پروژه‌ای خیره‌کننده و ارجمند است که سود فراوان می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Chinese Mooncake بسته‌بندی جعبه هدیه احساسات شدید میل را پدید می‌آورد، شور را برمی‌انگیزد، خلاقیت را تشویق می‌کند و ما را شیفته می‌سازد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The gift box is based on an aerial layout and embroidery drawing that represents a Tang Dynasty banquet. It also highlights this dynasty's magnificent wooden architecture and reproduces Yang Guifei's graceful dance movements. The inner box was designed based on dance movements from Rainbow Skirt and Feather Coat. This was combined with classical Chinese colors such as royal purple and bamboo green to reflect the Tang Dynasty's grandeur, the Chinese classics'elegance, and wishes for a happy life.
- Dimensions & Packaging
- Outer box size:340mmx220mmx55mm
Inner box size:85mmx85mmx38mm - Tags
- Moon cake packaging, Chinese traditional culture, Tang Dynasty, classical, Mid-Autumn Festival
- Production Technology
- The gift box is based on an aerial layout and embroidery drawing that represents a Tang Dynasty banquet. Each part of the illustration is separated by die-cutting, and the final packaging is more layered.
- Design Challenge
- The difficulty of this design is that there are few records about the neon clothes and feather dance, and it is more difficult to restore the architecture, costumes, makeup, musical instruments, and dance poses. Even so, we checked many documents, which greatly restored the scene at that time.
- Research
- The Mid-Autumn Festival is a traditional festival celebrated in China. It gained widespread popularity in the Tang Dynasty and became a nationwide holiday. According to legend, the Tang Emperor Xuan Zong dreamt he had traveled to the Palace of the Moon, where he saw celestial women, clothed in feathers and rosy clouds dancing in the sky. After the Emperor awoke, his favourite concubine Yang Guifei, renowned as one of the four most beautiful women in Chinese history, choreographed and performed the famous dance, 'Rainbow Skirt and Feathered Coat,'according to the Emperor's recollection.
- Inspiration
- In order to reproduce the magnificent scenery of the Tang Dynasty palace, this design was created after consultig many historical documents, viewing images of murals at Dunhuang, and visiting ancient buildings from the Tang Dynasty to use these aspects as the basis for creating a design to restore the Tang Dynasty's historical prosperity.
- Project Duration
- The project started in Tianjin in July 2020, completed in Tianjin in August 2020, and exhibited in Tianjin in September 2020.
- Operation Flow
- The outer box as a whole is a traditional Chinese food box style, using a three-dimensional paper sculpture to separate the characters and scenes through die cutting, and then collage them into a complete illustration, which increases the sense of hierarchy and space of the packaging. The inner box combines the opening with the packaging illustration. The entire tongue part adopts the style of traditional Chinese typography, forming a natural division. When the consumer opens the box, a complete illustration pops up in front of them.
- Patents
- Copyrights belong to Langcer Lee, 2020.
- Team Members
- Creative Director：Langcer Lee
Designers:Yang Jie
Designers:Guo LinWei
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Illustrator:Zhang JiaNi
Photographer:Jiang Tao - Image Credits
- Image #No1 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No2 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No3 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No4 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No5 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
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