Mminni بسته‌بندی نوشیدنی الکلی by Wen Liu, Qiumin Chen and Weijie Kang is a highly esteemed winner of the very prestigious 2021 جایزه طلایی A' Design Award in طراحی بسته‌بندی Competition Category.
طلابسته‌بندی· 2021
Mminni بسته‌بندی نوشیدنی الکلی
by Wen Liu, Qiumin Chen and Weijie Kang
Client: Changyu
جایزه طلایی A' Design Award Winner in بسته‌بندی Category
Verified Award Winner
Verify Award Status for #119485The Design
About Mminni بسته‌بندی نوشیدنی الکلی
Mminni یک طراحی بسته‌بندی برای براندی است که برای مصرف‌کنندگان جوان خلق شده است. این مجموعه شامل یک شراب پایه، یک شراب ترکیبی و مجموعه‌ای از ابزارهای میکس است، به طوری که می‌توان بدون خرید محصولات اضافی، طعمی شخصی تهیه کرد. حرف X نماد ناشناخته‌ها و امکانات باز است و از رنگ برای فاصله گرفتن محصول از ظاهر سنتی براندی استفاده شده است. بطری‌ها از شیشه با فرآیند پخت تزئینی ساخته شده‌اند و جعبه با قالب‌گیری پلاستیک شکل گرفته است. ابعاد این مجموعه ۱۹۸/۸ در ۱۲۲/۸ در ۱۲۲/۸ میلی‌متر است.
The Recognition
About the جایزه طلایی A' Design Award
Mminni بسته‌بندی نوشیدنی الکلی برنده جایزه طلایی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های درجه یک، شگفت‌انگیز و برجسته اعطا می‌شود. برندگان طلا آفرینش‌هایی بسیار نوآورانه، دوراندیش و خیره‌کننده‌اند که نبوغ، خرد و مهارت طراحان خود را بازمی‌تابانند. از Mminni بسته‌بندی نوشیدنی الکلی انتظار می‌رود اختراعی بسیار ستوده، روندساز و ماندگار باشد که ارزشی بی‌سابقه عرضه می‌کند. این طراحی برنده جایزه طلایی A' Design Award پروژه‌ای خیره‌کننده و ارجمند است که سود فراوان می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Mminni بسته‌بندی نوشیدنی الکلی احساسات شدید میل را پدید می‌آورد، شور را برمی‌انگیزد، خلاقیت را تشویق می‌کند و ما را شیفته می‌سازد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "MMINNI-X-lab" is a brandy specially designed for young people. "X" means unknown, infinite possibilities, goals and hopes in the design, which represents the fearless exploration spirit of young people. The idea of design inspired by the product concept of "towards the unknown, to shine brightly". In order to get rid of the traditional idea of brandy and produce a unique brand recognition, the design uses "unknown" and "colour" as the creative point to attract young people.
- Dimensions & Packaging
- Width 198.8mm* Depth 122.8mm* Height 122.8mm
- Tags
- X-lab, unknown, exploration, fashion, interaction, mixing
- Production Technology
- The product includes a base wine, a blended wine and a set of wine mixing tool.It mainly uses glass material with decorating firing process, while the wine box adopts plastic mould process.
- Design Challenge
- The rise of consumption among young people has given birth to a new era of consumption, and is also giving birth to a new round of product revolution. Brandy occupies a small proportion of the young market now. Through interaction and a fresh sense of experience, designers want to use this product to activate the incremental market of brandy in China and expand the business boundary of brandy market.
- Research
- Young people account for a small number of consumers in brandy, and the product is single and there is little emotional interaction with consumers. Designers believe by successfully connecting to young consumers, this is the key to the future market. "MMINNI" is a casual liquor specially designed for young people. It holds brand attitude and value proposition, which are the core of brand personality.It can connect young people from many dimensions, walk into their inner world, and create a fresh consumer experience!
- Inspiration
- Fashion, composed of freshness and trendy sense. Young people like to constantly try new and interesting stuffs, while traditional old-fashioned products can't attract them. On the other hand, they like the trendy consumption experience. So if the product wants to please young people, it needs to be close to them and integrate into their lives.
- Project Duration
- 2020.02~2020.05 Shenzhen, China
- Operation Flow
- Consumers can easily use the mixing tools to make a unique flavor. Also this design is based on 2 elements, the unknown and the color. They are the core value and personality of the brand, which making the communication easier between the brand and the young people. They also reflect the core innovation-the concept of exploring the unknown and blooming the color. At the same time, the general brandy is relatively strong, and the blending requires additional purchase of blended products. MMINNI-X-lab breaks the inherent thinking of consumers and becomes a unique product in the market.
- Team Members
- Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijie Kang
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