Have A Good Tea بسته‌بندی چای by Toshiki Okada is a highly esteemed winner of the very prestigious 2021 جایزه برنزی A' Design Award in طراحی بسته‌بندی Competition Category.
برنزبسته‌بندی· 2021
Have A Good Tea بسته‌بندی چای
Client: Zikkichi Co.,Ltd.
جایزه برنزی A' Design Award Winner in بسته‌بندی Category
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- Verified Award Winner
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The Design
About Have A Good Tea بسته‌بندی چای
هو ا گود تی طراحی بسته‌بندی برای یک چای طعم‌دار ژاپنی است که در شهر تاریخی کاواگوئه تولید می‌شود. این جعبه حاوی چای با طعم‌های شکوفه گیلاس و شکوفه گیلاس شبانه است که مخصوص فصل تماشای شکوفه‌های گیلاس ساخته شده است. تصاویر آبرنگی دست‌کشیده، منظره‌ای بومی را به نمایش می‌گذارند و بخش لوگو به‌صورت برجسته‌کاری شده تا از طرح پس‌زمینه متمایز شود. این جعبه به‌راحتی در دست جای می‌گیرد، از کاغذ بازیافتی باکیفیت و بدون جلای براق ساخته شده و قابلیت جدا شدن اجزا برای بازیافت را دارد. هدف این طراحی، معرفی فرهنگ چای به نسل جوان‌تر است.
The Recognition
About the جایزه برنزی A' Design Award
Have A Good Tea بسته‌بندی چای برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Have A Good Tea بسته‌بندی چای انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Have A Good Tea بسته‌بندی چای نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In Japan, there is a custom of Hanami (cherry blossom viewing) during the cherry blossom season. This tea was created to enjoy the season of Hanami with its fragrance and taste. To complement the cherry blossom and night cherry blossom flavors, the package was created with a landscape.
By adding hand-drawn watercolors to the simple yet intricately arranged artwork, the result is a design that mixes a modern and traditional feel. - Dimensions & Packaging
- (W)85mm x (D)20mm x (H)150mm
- Tags
- Tea, Herb tea, cherry blossoms, japanese tea, Japanese food, Package design
- Production Technology
- To express the freshness and fragility of cherry blossoms, an original hand-drawn watercolor painting was used.
The product logo area is embossed to differentiate its outline from the background illustration.
The box is easy to hold in your hand and is made of recyclable, non-glossy high-quality paper. - Design Challenge
- The difficult part of this design was to combine a traditional yet new design to convey the tea culture and history to a new generation. The illustration is based on an actual landscape, and the new design is simple, visually expressing the old and new, aroma and taste.
- Research
- This product originated in the historic city of Kawagoe, with the aim of passing on the culture of enjoying tea time to the younger generation, as the consumption of tea at home is declining across the country. As an entry model for tea culture for the generation that does not have the habit of enjoying tea at home, we created a familiar flavored tea with added sweetness and aroma, and incorporated it into a gorgeous design that is easy to pick up.
- Inspiration
- Kawagoe is a historical city in Japan, with cherry blossoms in full bloom and wonderful scenery using tea and herbs as ingredients.
The package was created with that scenery and the domestic tea leaves used as ingredients as inspiration for the seasonal scents of cherry blossom leaves, herbs, and fruits. The aim is to bring the taste, aroma, and scenery into one product. - Project Duration
- This project started in october 2018 in Kawagoe and finished in February 2019.
- Operation Flow
- The package is made of eco-friendly high quality paper and can be easily disassembled and recycled. The gorgeous seasonal design is eye-catching and popular as a gift.
- Team Members
- Brand Manager:Masahito Nunome
Illustrator:Tomomi Osawa - Image Credits
- All Image: Photographer Nozomi Suzuki / Illsutrator Tomomi Osawa / Graphic designer and Art director Toshiki Okada
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