اثر Light مجموعه لباس زنانه Jessture توسط Jessica Zhengjia Hu برنده بسیار ارزشمند جایزه پرافتخار 2021 جایزه آهنی A' Design Award در دسته‌بندی رقابتی طراحی مد، پوشاک و لباس است.
آهنمد· 2021
Light مجموعه لباس زنانه Jessture
توسط Jessica Zhengjia Hu
مشتری: Jessture, LLC
برنده جایزه آهنی A' Design Award در دسته‌بندی مد
برنده تأییدشده جایزه
تأیید وضعیت جایزه برای #122683طراحی
درباره Light مجموعه لباس زنانه Jessture
این مجموعه ایده نور را در دو جنبه فیزیکی و روانی دگرگون می کند. کیفیت روشنایی با دستکاری کنتراست رنگ‌ها و تن‌ها و رنگ‌های مختلف اشباع شده تاکید می‌شود. پارچه های سبک برای ایجاد احساس ملایم و راحت استفاده می شود. ساختارهای خلاقانه و جیب‌های جداشدنی، یقه‌های برگردان و کرست تسمه‌دار، به ظاهر تغییرپذیرتر اجازه می‌دهند. لباس ها می توانند منعکس کننده تعاملات بین عواطف روانی پوشنده و محیط فیزیکی آنها باشند. هدف تشویق استفاده کنندگان به بیان بی باکانه زیبایی شناسی و سبک خود است.
تقدیر
درباره جایزه آهنی A' Design Award
Light مجموعه لباس زنانه Jessture برنده جایزه آهنی A' Design Award است، شناختی معتبر که به طراحی‌های خوبی اعطا می‌شود که الزامات حرفه‌ای و صنعتی مورد انتظار از آفرینش‌های خوب طراحی‌شده را برآورده می‌کنند. برندگان آهن مهارت بزرگ، تخصص بالا، درک کارشناسانه و ظرفیت خلاقانه سازندگان خود را نشان می‌دهند. از Light مجموعه لباس زنانه Jessture انتظار می‌رود آفرینشی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که کاربردی و نوآورانه است. این طراحی برنده جایزه آهنی A' Design Award بهترین رویه‌های صنعت را یکپارچه می‌کند و ویژگی‌های فنی شایسته‌ای دارد که با دانش عملی و استعداد پیوند خورده است. Light مجموعه لباس زنانه Jessture به سبب دقتش محترم است و برای عرضه بهبودهای کیفیت زندگی که به بهتر شدن جهان کمک می‌کنند طراحی شده است.
پشت صحنه طراحی
بسته مطبوعاتی
اعتبارات، اعضای تیم و جزئیات فنی ارائه‌شده توسط طراح.
- ویژگی‌های منحصربه‌فرد
- The collection shows emotional changes by shifting colors from dark neutral tones to slightly brighter and lighter colors. All colors are in low saturation with little greyish tone to indicate the inevitable pressure, darkness and difficult moments in our life. Then as the light moves on, it gradually shows the colors of natural environment such as the ground and the sky. In addition to the meaning of brightness in visual sight, light can also refer to the weight. In this case, it eliminates our pressure and depression psychologically. In order to express these qualities, light fabrics are selected as major materials. Detachable details, such as removable suspender lapels, detachable pockets and asymmetric strapped corset are designed are designed to attract interests and increase diversity in dressing looks. All these flexible details can be removed or attached to different outfits, giving more space and freedom to the wearer’s preferences and personal styles.
- ابعاد و بسته‌بندی
- All garments are made in size M.
- برچسب‌ها
- fashion, womenswear, outfits, fashion design
- فناوری تولید
- In this collection, different low saturated colors are used to create a gloomy psychological environment. Then I manipulate tones with different brightness and contrast to emphasize the layers of shades and shadows, so they can improve the three-dimensional effect on the garments. The collection use mainly light fabrics such as cotton, polyester and Jacquard, to provide gentle and comfortable feelings for the wearers. Combinations of creative structures and detachable details generate more possibilities for the looks. In this way, the garments may become mirrors reflecting interactions between wearer’s psychological emotions and the physical environment. I hope the wearers feel free to express and define their own styles with more satisfaction.
- چالش طراحی
- Color selection is very crucial to this collection. In order to see the light, we need to put ourselves in the darkness first. In this project, the brightness of the looks does not come directly from using bright colors. Instead, the brightness and lights are contrasted by the shades and tones. Low saturated colors are carefully selected within ranges of neutral, earth tones. Shades of blue are then blended into the earth tones, because blue is a cool tone which usually associates with something “light”, for example the air and the sky. In addition, blue also help cooling down emotions. It sets our mind free from anger, anxiety and stress. Making balance between the brightness and contrast are important as well. Otherwise the whole collection will be either too dull or too faded. Designing appealing garment details is another big challenge. Detachable lapels, pockets and corset increase three-dimensional effect of the garments. They make the looks more variable. These details are the highlights of the collection which give the wearers more space to show their creativities and their unique preferences.
- پژوهش
- In order to interpret the idea of light, I checked the dictionary to find out as many definitions of the word as possible. According to the dictionary, light as a noun is the natural agent that stimulates sight and makes things visible, that is a source of illumination. It can also mean enlightenment, the understanding of a problem or mystery. Sometimes it means having a considerable or sufficient amount of natural light, not dark. Regarding to the weight, it means easy to lift. And it also means gentle or delicate. Emotionally it means cheerful, and free from worry or unhappiness. However, regardless of so many definitions of “light”, all these meanings have positive feelings and perspectives. So in conclusion, the major idea is that we should keep faith, never lose hope and have the confidence to express ourselves fearlessly.
- الهام
- The artist San Solo has a song called “Light”. There is a sentence in the lyrics, “Even if it makes me blind, I just wanna see the light.” My inspiration is not the exact lyrics or the word “light”, but the desire and determination of chasing light. There could be countless unknown difficulties, pressures and depression in our life. We may be stuck somewhere, getting lost, and suffering in the darkness. But when we look up to the sky, we will find the shining stars as our guides. The darker the environment is, the brighter the light shines.
- مدت زمان پروژه
- The project started in May 2018 and completed in August 2018 in Shenzhen China, and was exhibited in a collaborated runway show with Oxford Fashion Studio during the New York Fashion Week in September 2018.
- فرایند عملیاتی
- No rule should be applied on the way of dressing. The lookbook pictures display only some possible matching ways for the garments. These are just suggestions, not rules. As designer, my goal is to create possibilities and choices instead of rules and guidelines. Therefore I would prefer seeing our customers find their own way to match and dress these garments. Have fun and play with the layers, structures, and detachable details. The best way to find one’s own fashion style is to follow the heart and express the true self.
- اعتبار تصاویر
- Image #1: Photographer Thirteen Studio, Model Katy from N10 Models, 2018
Image #2: Photographer Thirteen Studio, Model Katy from N10 Models, 2018
Image #3: Photographer Thirteen Studio, Model Katy from N10 Models, 2018
Image #4: Photographer Thirteen Studio, Model Katy from N10 Models, 2018
Image #5: Photographer Thirteen Studio, Model Katy from N10 Models, 2018
Video Credits: Photographer Thirteen Studio, Model Katy from N10 Models, 2018
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