Night Tales لباس و مد by Feiyang Zhang is a highly esteemed winner of the very prestigious 2021 جایزه آهنی A' Design Award in طراحی مد، پوشاک و لباس Competition Category.

آهنمد· 2021

Night Tales لباس و مد

by Feiyang Zhang

Client: Feiyang Zhang Design

جایزه آهنی A' Design Award Winner in مد Category

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Verified Award Winner

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Colors

The Design

About Night Tales لباس و مد

فی یانگ به همه چیزهای تاریک علاقه داشت. موجودات شب؛ جادوگران و جنگل او آنها را مرموز و فوق العاده الهام بخش یافت. این مجموعه از مجموعه ای از افسانه های تاریک الهام گرفته شده است. فییانگ داستان‌های خودش را نوشت و سپس شخصیت‌های عجیب و غریب و دلربایی خلق کرد. او لباس هایی طراحی کرد که مناسب شخصیت های داستان باشد' مشخصه. به جای اینکه ابتدا به اشکال احتمالی لباس فکر کنید، فییانگ خطوط، فرم ها و بافت را از طبیعت گرفته است، مانند بال پروانه یا پوست درخت، آنها را به روش های مختلف مرتب می کند تا زمانی که اشکال خاصی به طور طبیعی رشد کنند، که می تواند برای بدن انسان اعمال شود.

The Recognition

About the جایزه آهنی A' Design Award

Night Tales لباس و مد برنده جایزه آهنی A' Design Award است، شناختی معتبر که به طراحی‌های خوبی اعطا می‌شود که الزامات حرفه‌ای و صنعتی مورد انتظار از آفرینش‌های خوب طراحی‌شده را برآورده می‌کنند. برندگان آهن مهارت بزرگ، تخصص بالا، درک کارشناسانه و ظرفیت خلاقانه سازندگان خود را نشان می‌دهند. از Night Tales لباس و مد انتظار می‌رود آفرینشی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که کاربردی و نوآورانه است. این طراحی برنده جایزه آهنی A' Design Award بهترین رویه‌های صنعت را یکپارچه می‌کند و ویژگی‌های فنی شایسته‌ای دارد که با دانش عملی و استعداد پیوند خورده است. Night Tales لباس و مد به سبب دقتش محترم است و برای عرضه بهبودهای کیفیت زندگی که به بهتر شدن جهان کمک می‌کنند طراحی شده است.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This collection is inspired by dark fairytales. Feiyang wrote her own stories then created weird, enchanting characters then design garments that fit their characteristic.

For her, the word darkness conjures all manner of things. Unknown. Unseen. Unimaginable. Unbelievable.

Feiyang enjoys the progress of making design through her own stories; by also incorporate my fabrics she created, she wishes this collection could be storytelling.
Dimensions & Packaging: The whole collection contains 5 looks, size 4 women and size 10 men.
Tags: Costume, Storytelling, Couture, Dark Fairytale, Dark fantasy, Royal College of Art
Production Technology: Instead of thinking of possible garment shapes first, Feiyang would derive lines, forms and texture from nature, like butterfly wings or tree barks, arrange them in various ways until certain forms grow naturally out of that which can also be applied to the human body.

Due to Feiyang's obsession of creating her own fabric, the collection incorporates multiple techniques including hand and machine embroidery, knitting, and screen printing. All shoes and accessories were also handmade by herself.

The creation process is almost the same as a fine artist creating an intuitive artwork.
Design Challenge: The biggest challenge was the process of transforming each characters from words to drawings and ultimately into three dimensional forms. Each step requires days of practicing, sampling and prototyping.

Another challenge would be the making of garment, the embroidery were both machine and hand embroidered, which were time consuming and the process requires lots of patience.
Research: The inspiration came from novels, tales and short stories that showcase psychological struggle of different character. The soul of the muses are the twisted personalities of different characters.

Feiyang grew up by reading Lilian Lee and Grimm brother’s fairytales. Their stories are known for their whimsical and supernatural elements; these stories feature combinations of familiar plots, images, and motifs.

After hundreds hours of reading and writing, the weird narratives of Night tales were made.
Inspiration: Feiyang have had a passion for all the dark things. The night creatures; the witches and the forest. She found them mysterious and incredibly inspiring.

Feiyang's design approach is very organic, raw, inherent and artistic. She never start by thinking about which type of garment she wanted to create and what shape it might take any more. Instead, she would looked into herself for inspirations and the nature for references.

This collection is inspired by a series of dark fairytales she wrote.
Project Duration: The project started on March 2017, the initial looks finished in December 2019 in Chicago but more characters are getting made in London 2021. It was featured in Chicago Soho House in May 2017. Also in the Worlds AIDS Day Fashion Show STRUT in December 2017.
Operation Flow: The whole collection is carefully embellished with beading and other embroideries on very light material that has a stable understructure. The wearer can perform, dance freely without too much weights on their body.

All silk organza were hand washed in order to create a softer texture that gives more flow while moving.
Patents: Copyrights belong to Feiyang Zhang, 2020.
Team Members: Designer:Feiyang Zhang
Image Credits: Image #1-5: Photographer Amie Hana/Model Bella Roy and Sarah Hensley/Makeup and Hair Paula De Oliveira Silva/
Designer and Stylist FeiYang Zhang, Night Tales,2018