Beer Mail by Volfas Engelman بسته‌بندی آبجوی دست‌ساز by Bold Brands is a highly esteemed winner of the very prestigious 2021 جایزه نقره‌ای A' Design Award in طراحی بسته‌بندی Competition Category.
نقرهبسته‌بندی· 2021
Beer Mail by Volfas Engelman بسته‌بندی آبجوی دست‌ساز
by Bold Brands
Client: Bold Brands
جایزه نقره‌ای A' Design Award Winner in بسته‌بندی Category
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- Verified Award Winner
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The Design
About Beer Mail by Volfas Engelman بسته‌بندی آبجوی دست‌ساز
بیر میل (Beer Mail) یک طراحی بسته‌بندی برای مجموعه‌ای از آبجوهای دست‌ساز است. برچسب‌ها همانند تمبرهای پستی قاب‌بندی شده‌اند که به نام برند و ویژگی مجموعه‌ای بودن تمبرها اشاره دارد. هر نوع آبجو یک تصویرسازی کلاژ دارد که عناصری را به هم پیوند می‌دهد که در نگاه اول بی‌ارتباط به نظر می‌رسند. مواد تشکیل‌دهنده‌ی به‌کاررفته در آبجو در دل این تصویرسازی‌ها پنهان شده‌اند تا مصرف‌کننده بتواند به دنبال آن‌ها بگردد. این آبجو در بطری‌های شیشه‌ای ۳۳۰ میلی‌لیتری با برچسب‌های چاپ دیجیتال و در قوطی‌های چاپی ۵۰۰ میلی‌لیتری به فروش می‌رسد. این طراحی بازتاب‌دهنده‌ی مقادیر تولید اندک این مجموعه است.
The Recognition
About the جایزه نقره‌ای A' Design Award
Beer Mail by Volfas Engelman بسته‌بندی آبجوی دست‌ساز برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Beer Mail by Volfas Engelman بسته‌بندی آبجوی دست‌ساز انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Beer Mail by Volfas Engelman بسته‌بندی آبجوی دست‌ساز آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Exceptional taste beer causes a surprise to your taste buds, and our goals was to convey that same kind of surprise visually. Every label must not only be unique, unusual and not only attract attention but to keep it for a little while. It was important not only to make it attractive but also create the association with the taste at the same time letting the consumer to find ingredients used in making of the beer hidden all over the vivacious illustrations.
- Dimensions & Packaging
- 500 ml cans HD printed.
330 ml glass bottles with labels. - Tags
- Craft beer, Beer mail, Alaus laiskai, Collage, Mail, Post Stamp
- Production Technology
- Bottle labels was produced by digital printing technolgy in brewery. Cans was printed in Can printing house.
- Design Challenge
- Gentleman is the brand character of Volfas Engelman which is the head brand Beer Mail trademark. And the challenge in this case was to combine this “chatty extrovert” design of craft beer with the gentleman qualities of head brand at the same time avoiding to appear casual and visually similar to a classic beer. Collage graphics together with a postage stamp resembling label was the answer in this case, combining art courage and gentlemenhood into unique visual identity.
- Research
- Craft beer category is exceptional in the field containing bold package designs and creative illustrations. Big part of labels are exactly that which helps to stand out and highlight the courage of producer as well as unique qualities of product itself. Sometimes even chaotic illustrations helps to reveal that rebellious approach to beer making.
One of the most important goals was to find that exclusive style and to make this product noticeable in this challenging market. - Inspiration
- The name Beer Mail made us look at the subject of mail. The frame of the stamp was inspired by the idea of the post stamps and how unique it can be, oftentimes even collection worthy. The products are exclusive and produced in small quantities, so we wanted this to be reflected in a design of each label. Every beer type has a unique combination of unexpected flavours that sets the tone for a collage style illustrations combining elements that are inseparable at the first glance.
- Project Duration
- This project started in January 2020 and is still ongoing adding a new variety every other month.
- Operation Flow
- Beer Mail brand products are produced by one of the biggest local breweries and standard packaging mediums was presented as an only option for the time being. Only challenge was to blend in existing craft beer market as smooth as possible. Therefore 330ml bottles and 500ml cans were selected as the primary packaging.
- Team Members
- Creative Director: Motiejus Gaigalas
Graphic Design: Sandra Ramoskaite - Image Credits
- Illustrations & Visuals: Sandra Ramoskaite
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