Baltija Chocolate Collection بسته‌بندی محصولات قنادی by Bold Brands is a highly esteemed winner of the very prestigious 2021 جایزه نقره‌ای A' Design Award in طراحی بسته‌بندی Competition Category.
نقرهبسته‌بندی· 2021
Baltija Chocolate Collection بسته‌بندی محصولات قنادی
by Bold Brands
Client: Bold Brands
جایزه نقره‌ای A' Design Award Winner in بسته‌بندی Category
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The Design
About Baltija Chocolate Collection بسته‌بندی محصولات قنادی
بالتیا مجموعه‌ای از بسته‌بندی برای یک کالکشن شکلات است که در منطقه بالتیک به فروش می‌رسد. این نام از واژه لیتوانیایی برای دریای بالتیک گرفته شده که الهام‌بخش طراحی بوده است. یک فانوس دریایی و منظره‌ای از دریا با سبک کلاسیک ویکتوریایی به تصویر کشیده شده‌اند، همراه با فرم‌های موج‌دار که حرکت آب را تداعی می‌کنند. هیچ نماد ملی به کار نرفته است، بنابراین بسته‌بندی نماینده کل منطقه است و نه یک کشور خاص. یک تُن آبی مایل به سبز عمیق ظاهری ظریف و فاخر به آن می‌بخشد. جعبه‌ها و پاکت‌ها از جنس کاغذ ساخته شده، با چاپ افست تولید شده‌اند و با روکش مات و جزئیات فویل مسی تکمیل گشته‌اند.
The Recognition
About the جایزه نقره‌ای A' Design Award
Baltija Chocolate Collection بسته‌بندی محصولات قنادی برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Baltija Chocolate Collection بسته‌بندی محصولات قنادی انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Baltija Chocolate Collection بسته‌بندی محصولات قنادی آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
- Dimensions & Packaging
- All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
- Tags
- Baltija, Chocolate collection. Chocolate, Chocolate packaging
- Production Technology
- All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
- Design Challenge
- Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
- Research
- One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
- Inspiration
- Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
- Project Duration
- This project started in January 2020 February and finished 2020 May
- Operation Flow
- Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
- Team Members
- Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Vytenis Petrusevicius, Zydrunas Slajus
Illustrator: Zydrunas Slajus - Image Credits
- Photography: Motiejus Gaigalas, Zydrunas Slajus
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