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Chiang Hu بایجیو by Evan Chen and Ziming Guo

Chiang Hu بایجیو by Evan Chen and Ziming Guo is a highly esteemed winner of the very prestigious 2021 جایزه نقره‌ای A' Design Award in طراحی بسته‌بندی Competition Category.


نقرهبسته‌بندی· 2021

Chiang Hu بایجیو

by Evan Chen and Ziming Guo

Client: Lascaux Design Institute Inc.

جایزه نقره‌ای A' Design Award Winner in بسته‌بندی Category

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Verified Award Winner

Verify Award Status for #124513

Colors

The Design

About Chiang Hu بایجیو

این متعهد به شراب سنتی چینی (شراب سفید، شراب برنج، شراب برنج زرد، شراب میوه، و غیره) همراه با روند مدرن برای بیان چینی جدید، بیان بین المللی است. در قسمت جلوی بطری حکاکی استادانه از پرندگان وجود دارد. در طرف مقابل بطری، چشم انداز رودخانه فنه چین، زادگاه کارخانه شراب سازی است. از طریق شراب، پرندگان بر فراز کوه ها و رودخانه ها پرواز می کنند و آرزوهای بلند را بیان می کنند.

The Recognition

About the جایزه نقره‌ای A' Design Award

Chiang Hu بایجیو برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Chiang Hu بایجیو انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Chiang Hu بایجیو آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Chianghu is a neo chinese-style single sorgum baijiu fremented and distilled with Daqu plus a touch of valencia orange peel for a light critus aroma, which is well balanced and owns a smooth, sweet finish.
It is committed to the Chinese traditional wine (white wine, rice wine, yellow rice wine, fruit wine, etc.) combined with the modern trend to make new Chinese expression, international expression.
Dimensions & Packaging
The size of the single box is 240mm*125mm*100mm.
Structure, natural anti-collision design, internal fixed paper foil, express no longer need to use foam package. When you open the box, the lid is in close contact with the bottom, which will slowly slide down because of the air damping.
Tags
logo,packaging,illustrations,graphics,aggs,Lascaux Design,baijiu
Production Technology
Located in Luliang Distillery, one of the world's ten largest spirits producing areas, the Qinghu Distillery is located in Luliang Hill, Fenhe River, the second largest tributary of the Yellow River Valley.
Huzhou Brewing Technology: Using Lu Liang area's intangible cultural heritage brewing technology, it is awarded to Lu Liang's intangible cultural heritage brewing technology, which is1.5 years old,3 years old,5 years old, mixed in proportion.
Design Challenge
Howl is a bird with lofty aspirations and the strength to fly high in Chinese ancient deepening legend. How to show the ambition under the limited bearing range of the picture (bottle shape, packaging box) is the difficulty of our creation; Finally, the positive expression of confidence, courage and strength of the birds, the reverse side of the vast mountains and rivers for the exquisite illustration as the main graphic creation. Slowly turn the bottle, through the bottle and wine, birds are flying in the sky. To express great foresight and ambition.
Research
The founder of the product appreciates our understanding of white wine, we all agree that food, water and wine is an important part of wine making, so we began to cooperate, at the same time expressing self-confidence in the wine packaging, expressing great ambition.
Inspiration
On the front of the bottle is an elaborate engraving of birds.
On the opposite side of the bottle is the landscape of China's Fenhe River, the birthplace of the winery. Through the wine, the birds fly above the mountains and rivers, expressing lofty aspirations.
Project Duration
The project started in Suzhou on New Year's Day, 2021.
Operation Flow
When consumers get the wine, turn the bottle, will see a big bird flying in the vast landscape above the river, convey the meaning of lofty ambition.
Team Members
Evan Chen
Ziming Guo
Leti Liu
JiaYi Jiang
Fan Zhang
XiangNan Xu
Min Fang
Image Credits
EvanChen

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