The Treasure of Zbojniks برچسب بطری by Sasha Sharavarau is a highly esteemed winner of the very prestigious 2022 جایزه طلایی A' Design Award in طراحی بسته‌بندی Competition Category.
طلابسته‌بندی· 2022
The Treasure of Zbojniks برچسب بطری
Client: St. Nicolaus (client company); Zbojnicka (brand)
جایزه طلایی A' Design Award Winner in بسته‌بندی Category
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- Verified Award Winner
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The Design
About The Treasure of Zbojniks برچسب بطری
گنج زبوینیک‌ها طراحی برچسبی برای عرقیجات میوه‌ای زبوینیتسکا است. زبوینیتسکا در زبان اسلواکی به معنای متعلق به زبوینیک است. زبوینیک‌ها راهزنانی بودند که در شورش‌ها علیه نظام سرواژ شرکت داشتند و مردم باور داشتند که آن‌ها گنج‌هایی را در کوه‌های اسلواکی پنهان کرده‌اند. این برچسب، عرقیجات را به‌عنوان گنج زبوینیک‌ها معرفی می‌کند. کوه ولکی روزسوتِتس در بالای طرح نمایش داده شده و نقش‌ونگارهای اسلواکی از مناطق مختلف، قاب طرح را تشکیل می‌دهند. تصویرسازی‌های به سبک حکاکی، با دو رنگ روی کاغذ کرم مات با بافتی نرم چاپ شده‌اند. نام محصول با برجسته‌کاری طلایی اجرا شده است.
The Recognition
About the جایزه طلایی A' Design Award
The Treasure of Zbojniks برچسب بطری برنده جایزه طلایی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های درجه یک، شگفت‌انگیز و برجسته اعطا می‌شود. برندگان طلا آفرینش‌هایی بسیار نوآورانه، دوراندیش و خیره‌کننده‌اند که نبوغ، خرد و مهارت طراحان خود را بازمی‌تابانند. از The Treasure of Zbojniks برچسب بطری انتظار می‌رود اختراعی بسیار ستوده، روندساز و ماندگار باشد که ارزشی بی‌سابقه عرضه می‌کند. این طراحی برنده جایزه طلایی A' Design Award پروژه‌ای خیره‌کننده و ارجمند است که سود فراوان می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. The Treasure of Zbojniks برچسب بطری احساسات شدید میل را پدید می‌آورد، شور را برمی‌انگیزد، خلاقیت را تشویق می‌کند و ما را شیفته می‌سازد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
- Dimensions & Packaging
- The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
- Tags
- packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
- Production Technology
- The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
- Design Challenge
- The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
- Inspiration
- People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
- Project Duration
- The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
- Operation Flow
- The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
- Team Members
- Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
Client: St.Nicolaus - Image Credits
- Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
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