Toji جعبه شمع by Xiaoman Fu is a highly esteemed winner of the very prestigious 2022 جایزه نقره‌ای A' Design Award in طراحی بسته‌بندی Competition Category.

نقرهبسته‌بندی· 2022

Toji جعبه شمع

by Xiaoman Fu

Client: 3Dollar Design Studio

جایزه نقره‌ای A' Design Award Winner in بسته‌بندی Category

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Colors

The Design

About Toji جعبه شمع

توجی یک جعبه بسته‌بندی است که برای شمع‌ها طراحی شده است. یک برش قوسی‌شکل در جلوی جعبه، سطح قابل‌مشاهده تصویرسازی داخل را افزایش می‌دهد، بنابراین بخشی از داستان پیش از باز شدن جعبه پیش‌نمایش داده می‌شود. جعبه از مقوای ۱۰۰۰ گرمی با پرداخت مات ساخته شده است، همراه با فرآیند برجسته در قسمت بالا و داغ‌کوب طلایی روی تصویرسازی داخلی. رنگ‌های اصلی شامل آبی، صورتی، زرد و قهوه‌ای‌نارنجی با اشباع کم هستند که بر اساس داستان‌های مختلف انتخاب شده‌اند. جعبه از بالا باز می‌شود و شمع در قسمت پایینی قرار می‌گیرد. ابعاد هر جعبه ۱۰۰ در ۱۰۰ در ۱۲۰ میلی‌متر است.

The Recognition

About the جایزه نقره‌ای A' Design Award

Toji جعبه شمع برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Toji جعبه شمع انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Toji جعبه شمع آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This unique box was developed for the candles. In order to connect the outside of the box with the illustration inside better, arc cutting was made on the front to increase the visible area inside. The visible part is equivalent to the preview part, presenting the story to the viewer in a more hierarchical way. The frosting process was used to make the box, to make it more quality. According to different stories, the main colors are low saturation blue, pink, yellow and orange-brown, which achieve a higher effect in hand feeling and vision.
Dimensions & Packaging: Width 100mm x Depth 100mm x Height 120mm
Tags: Candle,Package,Label,Box,Brand Identity
Production Technology: The box is made by 1000g cardboard with raising process on top and gold stamping in the interior illustration
Design Challenge: The hardest part of the project was modeling the boxes, because there wasn't a familiar model of box in the market, the team need to make the blueprint of the box and keep modeling and fixing until the boxes can be produce by the factory.
Research: The project was began with the idea to develop a series of boxes for candles that are special, unique and different from what consumers can get in the current market. A mixed research was used during the project, the team went to several malls' candle sections to observe consumers' taste of purchases. Online researches was processed during the beginning of the project, the result showed that consumers would prefer to purchase candles from famous brands rather than cheap products when the packagings are familiar. According to the research, a large number of candles’ packaging are familiar, some products only have normal boxes and logos on them. The team wanted to become a game changer to break the packaging balance in the market, the boxes of Toji was self-developed by the members in the team. After the researched was made on the boxes in the market, the Toji boxes went though designing, modeling and sampling and finally became what it looks like in the final.
Inspiration: Toji was inspired by the Карачун Day of the Magyar people. This day has the shortest day time and the longest shadow time. The ancient Turkic people would gather together and light a huge bonfire to celebrate the end of the long cold night, and also through flames. The warmth overcomes the long cold night. Therefore, the sundial is used as the brand logo. The design theme of the packing boxes is humanity. The four stories represent courage, trust, eternity and love.
Project Duration: The project started in June 2021 and finished in September 2021 in Xiamen.
Operation Flow: The Toji candle boxes are opened on the top, and the candle itself is nicely place in the bottom part of the box. Each illustration was customized by the stories from the Toji series. The products become "live" and unique products due to the stories came with them. consumers can read the letters and watch illustrations to get to know the story behind each flavor.
Team Members: Creative Director: Xiaoman Fu
Illustrator: Cyan Hong
Image Credits: Image credit: Moon Away Studio / Petrel