C Cell Vitality بستهبندی آب معدنی by Tiger Pan is a highly esteemed winner of the very prestigious 2022 جایزه برنزی A' Design Award in طراحی بستهبندی Competition Category.
برنزبستهبندی· 2022
C Cell Vitality بستهبندی آب معدنی
by Tiger Pan
Client: Shenzhen Tasly Industrial Co., Ltd.
جایزه برنزی A' Design Award Winner in بستهبندی Category
Verified Award Winner
Verify Award Status for #130904The Design
About C Cell Vitality بستهبندی آب معدنی
سی سل ویتالیتی (C Cell Vitality) طراحی بستهبندی برای آب معدنی بطریشده است. بافت طبیعی چشمانداز منبع آب به ترکیببندی سهبعدی و منظمی از فرمهای محدب و مقعر بر بدنه بطری برگردانده شده است. سطح بطری دارای لمسی نرم است که اصطکاک را افزایش داده و ثبات دستهگیری را بهبود میبخشد. ساختار پایدار بطری امکان استفاده از متریال نازکتر پت (PET) را فراهم میکند که در هزینه صرفهجویی کرده و میزان پلاستیک مصرفی را کاهش میدهد. رنگ آبی به دریاچه کوهستانی منبع آب اشاره دارد. ابعاد بطری ۶۳.۳ میلیمتر عرض، ۶۳.۳ میلیمتر عمق و ۲۰۷ میلیمتر ارتفاع است.
The Recognition
About the جایزه برنزی A' Design Award
C Cell Vitality بستهبندی آب معدنی برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحیهای برجستهای اعطا میشود که با خلاقیت، نبوغ و زیرکی متمایز میشوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاقاند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید میکنند. از C Cell Vitality بستهبندی آب معدنی انتظار میرود شیئی بسیار ارجمند، ستوده و دوستداشتنی باشد که بهطور چشمگیری حرفهای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویهها را در هنر، علم، طراحی و فناوری در خود جمع میکند و به سبب توجه به جزئیات برجسته است. C Cell Vitality بستهبندی آب معدنی نیازها را زیبا برآورده میکند، به خواستهها دست میزند، احساسات را مجذوب میسازد و کنجکاوی را برمیانگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The unique attribute is that the packaging fully embodies the nature and original ecology of C cell vitality mineral water. Following the mountain trails in the forest, stepping on the quiet path among the pine forests, as if hearing the nature greet us, this is the base camp of Tianlishi C cell vitality water; located in the national nature reserve of Changbai Mountain, with perfect vegetation and unique style, it is a good encounter between nature and us.
- Dimensions & Packaging
- Outer packaging: Width63.3mm x Depth63.3mm x Height207mm
- Tags
- C cell vitality, Mineral water, Super symbol, Rebrand, loop, environmental protection, Tiger Pan
- Production Technology
- A particularly soft touch increases the friction and improves the stability of the hand-holding. The stability of the structure allows us to use thinner PET materials, saving costs and reducing the use of plastic materials.
- Design Challenge
- How to attract consumers' attention in such a competitive market? We choose to use the wonderful blue of Changbai Mountain Tianchi, and the overall color is used to express the pure and natural encounter of the product.
- Research
- There are four seasons in the year and different weather in every ten miles. This is the "Shenxian Mountain" in "Shan Hai Jing", and it is also one of the world's three major golden water sources. The natural texture is summarized into an orderly three-dimensional composition relationship between convex and concave, which is presented on the bottle body. A particularly soft touch increases the friction and improves the stability of the hand-holding.
- Inspiration
- Inspired by the turbulent fairyland picture scroll of Changbai Mountain, the Tianchi is covered with white snow, and the red leaves are dancing in the mountains. There are four seasons in the year and different weather in every ten miles. This is the "Shenxian Mountain" in "Shan Hai Jing", and it is also one of the world's three major golden water sources. The natural texture is summarized into an orderly three-dimensional composition relationship between convex and concave.
- Project Duration
- The project lasts 2 month, designed in Shenzhen and produced in Shenzhen, Guangdong.
- Operation Flow
- We chose discreetly the materials, printing techniques, production crafts, all accessible, to bring the product to market as fast as possible. Therefore, the product will be taking advantage of its youthful and eye-catching look in the market for longer time.
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Image Editing: Kelin Tan
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie - Image Credits
- Image #No 1: Photographer Kelin Tan
Image #No 2: Photographer Kelin Tan
Image #No 3: Photographer Kelin Tan
Image #No 4: Photographer Kelin Tan
Image #No 5: Photographer Kelin Tan
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