Tang Dynasty Mizao Golden Top بسته‌بندی مشروبات الکلی by Zhu Hai and Wang Huan is a highly esteemed winner of the very prestigious 2022 جایزه برنزی A' Design Award in طراحی بسته‌بندی Competition Category.
برنزبسته‌بندی· 2022
Tang Dynasty Mizao Golden Top بسته‌بندی مشروبات الکلی
جایزه برنزی A' Design Award Winner in بسته‌بندی Category
Verified Award Winner
Verify Award Status for #131486The Design
About Tang Dynasty Mizao Golden Top بسته‌بندی مشروبات الکلی
میژائوی طلایی سلسله تانگ بسته‌بندی‌ای برای یک مشروب الکلی چینی ممتاز است. درپوش طلایی بطری از سقف‌های طلایی کاخ‌های سلسله تانگ الهام گرفته شده است. بدنه بطری با پیروی از فن سفالگری سلسله تانگ ساخته شده و از سرامیک صیقلی با لعاب بدون سرب تولید شده است. رنگ‌های کلوازونه و الگوهای تزئینی کاخ‌ها بدنه بطری را می‌پوشانند، همراه با نقوش نقاشی‌شده از درناهای خجسته با نیلوفر آبی و چهار حیوان مقدس. شکل گرد بطری متناسب با کف دست است و بخش توخالی بالای آن اصطکاک بیشتری ایجاد می‌کند تا باز کردن درپوش به‌راحتی امکان‌پذیر باشد.
The Recognition
About the جایزه برنزی A' Design Award
Tang Dynasty Mizao Golden Top بسته‌بندی مشروبات الکلی برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Tang Dynasty Mizao Golden Top بسته‌بندی مشروبات الکلی انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Tang Dynasty Mizao Golden Top بسته‌بندی مشروبات الکلی نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Datang Mizao Golden Top is a premium liquor centered on the Tang Dynasty culture. Echoing its name, the bottle cap is golden, inspired by the golden top of the palaces in the Tang Dynasty. The bottle body is made by the Tang pottery making technique and conveys the architectural culture and liquor culture of the Tang Dynasty. Cloisonne is used throughout the bottle body. The color, combined with the palace decorative painting pattern, boasts Tang cultural charm and collection value.
- Dimensions & Packaging
- 180mm x180mm x200mm
- Tags
- Liquor Packaging, Golden Top, Liquor Culture of the Tang Dynasty, Cloisonne Color, Liquor Jar of the Tang Dynasty.
- Production Technology
- The bottle body, derived from the liquor jar of the Tang Dynasty, is made of elaborately polished ceramic body and lead-free glaze, which is environmentally friendly and harmless to humans. The bottle body is decorated with colored drawings of Auspicious Cranes Playing with Lotus and Four Sacred Animals, which represents peace and auspiciousness.
- Design Challenge
- How to combine Chinese liquor culture and the majestic palaces of the Tang Dynasty, and how to express it by modern approaches are two difficulties in designing the products. The hollowed-out top of Datang Mizao Golden depicts momentum of the golden top of palace, putting existing liquor packaging centered on trendy design into the shade. It contributes to inheriting and carrying on traditional culture as well as offering a chance for users to learn about Chinese liquor culture.
- Research
- In terms of drinking liquor, it is more spiritual than material. In addition to slaking your appetite, it is also ultimate taste and inheritance of life aesthetics and liquor culture.
Traditional liquor packaging can not strike a balance between appearance design and cultural deposits, and can not cater for the aesthetics and tastes of Chinese customers. There lacks a liquor packaging that boasts both aesthetics and cultural deposits. - Inspiration
- The brewing technique and traditional liquor culture of the Tang Dynasty had a profound impact on nowadays. The majestic palaces were also landmarks of Chinese architecture history. This product was inspired by the golden top of palaces in the Tang Dynasty. Golden Top means the highest and noblest, through which our brand wishes to respond to the spiritual demands of customers and carry on Chinese liquor culture. Also, it is our expectation to lead the industry.
- Project Duration
- It was developed in Chengdu from December 2020 to May 2021, and was unveiled nationwide in August 2021.
- Operation Flow
- Its rounded body is designed in line with ergonomics to perfectly fit the shape of palm, which is easy to pick up and firm in hand. The hollow top can increase the friction when users open the bottle cap, so it can be opened conveniently.
- Team Members
- Hai Zhu
Huan Wang
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