Jelly Tea خدمات غذایی کارکردی by Ziqing Lv is a highly esteemed winner of the very prestigious 2022 جایزه برنزی A' Design Award in طراحی متا، استراتژیک و خدمات Competition Category.
برنزخدمات· 2022
Jelly Tea خدمات غذایی کارکردی
by Ziqing Lv
Client: Zhejiang University
جایزه برنزی A' Design Award Winner in خدمات Category
Verified Award Winner
Verify Award Status for #132516The Design
About Jelly Tea خدمات غذایی کارکردی
ژله‌چای یک سرویس سلامت و سیستم غذای کارکردی برای کارمندان جوان ادارات است. این ژله از چای چینی و گیاهانی که هم به‌عنوان غذا و هم دارو استفاده می‌شوند، تهیه شده است. شش نوع مختلف تولید شده که هر یک اثر و طعم خاص خود را دارد. دستگاه‌های خودکار فروش امکان دریافت سریع محصولات را فراهم می‌کنند، در حالی که یک مینی‌برنامه موبایلی امکان خرید آنلاین و انجام بازی‌های ساده را ارائه می‌دهد. کاربران با انجام تکالیف هفتگی، مانند ورزش روزانه یا خواب زودهنگام، محتوای بیشتری از بازی و جوایز را باز می‌کنند. هدف این طرح، حمایت از عادات سالم بلندمدت است، نه صرفاً پاسخ‌گویی به نیازهای آنی.
The Recognition
About the جایزه برنزی A' Design Award
Jelly Tea خدمات غذایی کارکردی برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Jelly Tea خدمات غذایی کارکردی انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Jelly Tea خدمات غذایی کارکردی نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a system for workplace youth healthy tea jelly product. The product system has designed the tea jelly to meet users' immediate health preservation needs and the service design to support users to keep healthy habits for a long time. First, functional food form innovation, using Chinese medicine and food homologous materials as jelly raw materials. Second, gamification forms good living habits. The products purchased by users are not only tea jelly, but also long-term health preservation experience.
- Dimensions & Packaging
- 50*50*20mm/A box of four, one 25 grams/80*80*80mm/Chinese tea ingredient extraction and jelly production
- Tags
- regimen, health, Chinese tea, service design, youth, gamification, functional food
- Production Technology
- The production technology and method of tea jelly are relatively mature. According to a few special methods can extract the effect component in the tea, for instance ultrasonic auxiliary enzymatic method, microwave method, also can retain the aroma of a few plants through the method such as embedding method.
- Design Challenge
- The challenge is the extraction of the functional components in tea jelly. How to efficiently and completely extract the nutrients and maintain the tea flavor is the difficulty of the project. The creativity lies in the design of the game mechanism. Different from the traditional way of health preservation, which only fixes health problems after discovering them, the game design makes health preservation go deeper into the daily life of young people and enables users to maintain long-term health habits through interesting ways.
- Research
- Food health and services research to help young people stay healthy. The methods of user research were questionnaire survey, interview and model analysis, and about 200 target subjects were investigated. Aiming at the three health questions that users are most concerned about: staying up late, drinking and accumulating food, as well as the two cycles of immediate health and long-term health. Using advanced tea extraction technology, six kinds of products were produced. Each one has a specific effect and taste. Product reviews have shown that the regimen is acceptable to young people.
- Inspiration
- There is a unique phenomenon in the current Chinese consumer market that people born between 1995 and 2000 are the main group buying health care products online. And the market size of functional food is gradually expanding. The study found that none of the functional foods on the market are made from traditional Chinese herb and food. In addition, the root causes of young people's ill health are anxiety at work and lack of healthy living habits.
- Project Duration
- This project was started in Ningbo, China from November 2020, and was iterated in September 2021 in Hangzhou.
- Operation Flow
- Build a gamified health system. Tea Jelly improves users' health. Vending machines are energy stations for users to obtain products in a timely manner. Mini program is a boot camp that provides convenient online shopping and fun games. Over the course of a week, users complete the system's tasks, such as exercising 30 minutes a day or going to bed and getting up early. After completing the mission, you can unlock more game content and physics rewards.
- Team Members
- Ziqing Lv
Yue Wu
Jiangping Zhou
Can Zhu
Jintao Nie
Qiuning Wu
Ning Zou
Cheng Yao
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
