Whater بسته‌بندی نوشیدنی by Bloomage Biotechnology Corporation Limited is a highly esteemed winner of the very prestigious 2022 جایزه برنزی A' Design Award in طراحی بسته‌بندی Competition Category.
برنزبسته‌بندی· 2022
Whater بسته‌بندی نوشیدنی
by Bloomage Biotechnology Corporation Limited
Client: Bloomage Biotechnology Corporation Limited
جایزه برنزی A' Design Award Winner in بسته‌بندی Category
- 12,098
- Verified Award Winner
- Verify Award Status for #133558
The Design
About Whater بسته‌بندی نوشیدنی
Whater بطری‌ای است که برای آب آشامیدنی حاوی اسید هیالورونیک طراحی شده است. بطری کپسول‌شکل از جنس PET ساخته شده، در حالی که درپوش داخلی و درپوش بیرونی کپسول‌شکل از جنس PP هستند. بطری و درپوش با روش قالب‌گیری تزریقی و دمشی تولید شده‌اند و برچسب آن با روش چاپ سیلک و چاپ پشتی ساخته شده است. برچسبی به شکل قطره آب آبی‌رنگ بر زمینه‌ای شفاف، مضمون برند را بیان می‌کند. بافت مات درپوش بیرونی، چنگش دست را بهبود می‌بخشد. ارتفاع کامل ۱۶۸ میلی‌متر امکان حمل بطری را در کیف‌های کوچک فراهم می‌کند.
The Recognition
About the جایزه برنزی A' Design Award
Whater بسته‌بندی نوشیدنی برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Whater بسته‌بندی نوشیدنی انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Whater بسته‌بندی نوشیدنی نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- WHATER is produced by Bloomage Biotech, the biggest player in Research and Development, production and sales of hyaluronic acid. Bloomage Biotech, which is committed to creative technology for vibrant life, is also the first HA manufacturer that applied for the UltraHA as the new material for food and got approval.
Containing hyaluronic acid manufactured by Bloomage Biotech, and using a minimalist formula, WHATER is a healthy HA drink for daily consumption. Naturally found in the body, hyaluronic acid is a natural moisturizer of the human body, with the ability to hold up to 1,000 times its weight of water.
As a spring of biotechnology, WHATER enables people to supplement hyaluronic acid while drinking water, activating radiant glows from the inside out. - Dimensions & Packaging
- 60mm*60mm*168mm
- Tags
- Portable, exquisite, convenient, moist and elastic, hydrating
- Production Technology
- The bottle and its cap are produced by injection molding and blowing processes, while its label is made by screen printing and back printing processes. The capsule-shaped bottle is made of PET, while its inner cover and outer capsule-shaped cover are made of PP.
- Design Challenge
- The package design is the most challenging for the design team. The design for traditional mineral water bottles is already quite mature, so it's very difficult to make further innovation and optimization. Hence, the team shifts to designing in light of the shapes of capsules and lipsticks and makes the product as exquisite, convenient and safe as expected.
- Research
- WHATER is the first domestic hyaluronic acid drinkable water in China produced by Bloomage. The product formula is very simple, as it only contains purified water and hyaluronic acid, with no additives or antisepsis. Considering the recommended daily usage and the need for carrying, the design team selects the recyclable PP as the bottle material that endures the heat of up to 140°C. They apply innovative germ-free canning techniques to ensure users' clean and safe water intake.
- Inspiration
- Water Capsule adopts a minimalist design. The blue water drop label design on the bottle not only serves as a visual hammer, but also reflects its positioning of water retention thousand-time of similar products and its connotation of youth maintenance. The frosted texture of the capsule-shaped outer cover offers a better hand feeling, and makes it easy for consumers to grasp. The label in the center employs a transparent base and drop-shaped label, which accentuates the theme of the brand.
- Project Duration
- The project was launched in Beijing in March 2021, completed in August the same year, and made its debut at China Cosmetic Summit in Shanghai in September 2021.
- Operation Flow
- With a full height of 168mm, it can be easily put into carry-on luggage such as satchels and underarm bags so that customers experience the moist maintenance of the hyaluronic acid water anytime and anywhere. The (frosted/smooth) surface and ergonomic bottle size design gives users a good grip.
- Team Members
- Managing Director: Lu Gao
Copartner: Lei Wang
Majordomo: Ludan Fan
Manger: Gang Wang
Senior designer: Jianping Sheng
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