Baidu for the Elderly برنامه موبایل by Baidu Meux is a highly esteemed winner of the very prestigious 2022 جایزه برنزی A' Design Award in طراحی فناوری‌های موبایل، اپلیکیشن‌ها و نرم‌افزار Competition Category.
برنزموبایل· 2022
Baidu for the Elderly برنامه موبایل
by Baidu Meux
Client: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd
جایزه برنزی A' Design Award Winner in موبایل Category
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The Design
About Baidu for the Elderly برنامه موبایل
بایدو برای سالمندان یک برنامه موبایل است که محتوا و خدماتی را برای کاربران مسن ارائه می‌دهد. این برنامه از یک سیستم طراحی سالمند-محور با فونت‌های بزرگ‌تر، چیدمانی یکپارچه برای فید محتوا، مناطق لمسی بزرگ‌شده و عبارت‌پردازی ساده بهره می‌برد. تمام محتوا قابل خواندن یا شنیدن است. ویدیوها دارای زیرنویس‌های هوشمند هستند. جستجوی صوتی و تصویری به کاربران مسن امکان می‌دهد با صحبت کردن یا گرفتن عکس جستجو کنند. سنتز صدا می‌تواند از صداهای ضبط‌شده اعضای خانواده برای خواندن متون با صدای بلند استفاده کند. این برنامه روی هر دو سیستم‌عامل اندروید و iOS اجرا می‌شود.
The Recognition
About the جایزه برنزی A' Design Award
Baidu for the Elderly برنامه موبایل برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Baidu for the Elderly برنامه موبایل انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Baidu for the Elderly برنامه موبایل نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- China is facing serious aging problems. Baidu App for the Elderly provides rich content and services for the elderly. It also provides a systematic, age-friendly design which is convenient for the users to read and listen contents, and use the app. In combination with different tools and AI technologies such as voice and image synthesis, the app offers abundant services for the elderly to help them enrich life, enjoy digital services, and keep up with the digital era.
- Dimensions & Packaging
- Baidu App for the Elderly has a great ability to adapt to both Android and iOS systems.
- Tags
- UX, the Elderly, Age-friendly, AI, Online Service
- Production Technology
- Baidu has abundant accumulation of AI technology. Based on its AI algorithm, the app offers personalized contents that meet the elderly's interests. Videos with intelligent subtitles help the elderly acquire information easily. By voice synthesis, the elderly can record family members' voices to broadcast texts which can bring emotional companionship to them and solve dyslexia and visual fatigue. Voice and image search help them search by saying or taking photos.
- Design Challenge
- The biggest challenge is that there are neither related aging design standards nor apps that designed for the elderly in the industry. Therefore, after systematic research, we designed an age-friendly information structure and layout that simplify the operation of the app, which makes the elderly not only willing to use, but also can easily handle it. We also cooperated with CSIA to formulate China's first age-friendly design standard, which will be applied to more and more elderly products.
- Research
- We had questionnaires and interviews to build a comprehensive understanding of demands of elderly people deeply. The elderlies are facing physiological function degradation and emotional loneliness. But the existed products only solve basic experience problems by increasing the font size and simplifying complex functions. Through the usability test and eye-tracking experiment, we designed the age-friendly design system. It is combined with AI technologies to meet emotional demands of the elderly.
- Inspiration
- The aging population has reached 264 million in China. However, there are few APPs are specifically designed for the elderly to meet their demands. Firstly, the elderly cannot get information and services equally because of the degradation in vision, hearing, and cognition. Secondly, they are forced to become empty nesters because the young moved to big cities for opportunities. Older people are vulnerable to loneliness. Therefore, Baidu takes social responsibility and developed the app.
- Project Duration
- The project started in December 2020 and debuted in China in January 2021, it is still going. The team members were based in Beijing, China.
- Operation Flow
- All the contents can be both read and listened. Unified feed layout and enlarged touch area enable the elderly to use the app with simple gestures. Voice input and image input methods increase user experience. Larger fonts improve dyslexia. Simpler and straightforward copywriting makes the functions easier to understand. All these systematic, elderly-oriented designs make the app easy to read, listen to, operate, and understand.
- Patents
- patented.ZL201510535732.5.Baidu Online Network Technology (Beijing) Co., Ltd.2015, patented.JP6785921..Baidu Online Network Technology (Beijing) Co., Ltd.2020,patented.US10199036b2.Baidu Online Network Technology (Beijing) Co., Ltd.2019
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021 - Team Members
- Dou Shen，Yujie Shi, Xuan Li, Xiaojun Yu, Lei Zhao, Tianci Li, Xinrui Guo, Bo Ye
- Image Credits
- Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021
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