Science as an Emotional Trend صفحه خوش‌آمدگویی by Liubov Maximenkova is a highly esteemed winner of the very prestigious 2022 جایزه برنزی A' Design Award in طراحی فناوری‌های موبایل، اپلیکیشن‌ها و نرم‌افزار Competition Category.
برنزموبایل· 2022
Science as an Emotional Trend صفحه خوش‌آمدگویی
Client: Sber
جایزه برنزی A' Design Award Winner in موبایل Category
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The Design
About Science as an Emotional Trend صفحه خوش‌آمدگویی
علم به‌مثابه یک گرایش احساسی مجموعه‌ای از صفحات خوش‌آمدگویی است که در سال ۲۰۲۱ برای اپلیکیشن موبایل Sberbank Online طراحی شده است. این مجموعه به سال علم و فناوری در روسیه اختصاص دارد. سه موضوع در آن گنجانده شده است: زیر دریا، از دریچه میکروسکوپ، و شبکه عصبی. زیر دریا عکس‌هایی را به نمایش می‌گذارد که توسط زیست‌شناسان دریایی ثبت شده‌اند. از دریچه میکروسکوپ اشیای آشنا را با تکنیک عکاسی میکرو و ماکرو نشان می‌دهد. شبکه عصبی تصاویری را نمایش می‌دهد که توسط هوش مصنوعی تولید شده‌اند. هدف این مجموعه، ترکیب احساس با دانش است.
The Recognition
About the جایزه برنزی A' Design Award
Science as an Emotional Trend صفحه خوش‌آمدگویی برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Science as an Emotional Trend صفحه خوش‌آمدگویی انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Science as an Emotional Trend صفحه خوش‌آمدگویی نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We would like to see our projects in Sberbank Online not only triggering emotions but also provoking thoughts and serving as the sources of knowledge. That’s why in 2021 we created a series of welcome screens for Sberbank Online mobile app dedicated to the Year of Science and Technology in Russia (2021). The project includes materials on topics such as Undersea, Through the Microscope, and Neural Network. There is a history behind each of them but yet all of them have something in common.
- Dimensions & Packaging
- Above iOS 12.5 / Above Android 12.5
Digital Banking, Personalization, Emotional Design, app. - Tags
- #Digital Banking, #Personalization, #Emotional Design, #app.
- Production Technology
- Among the images in the app there are photos taken using micro and macro photography methods as well as images generated by AI
- Research
- — The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean. We created this project not only to show the beauty of the undersea but also to focus the public attention on ecology issueы, including the issue of the World Ocean pollution.
— Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale. The authors caught in their objective the microcrystals of human tears, the Earth’s secret tracks and the intertwining lace threads, the dried up drop of soda water and the wing of a peacock butterfly.
— Neural Network. All the images were created by artificial intelligence SberAI on the basis of the given text. Its shows how technology and art merge in the modern world. - Inspiration
- The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean.
Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale
Neural Network. All the images were created by artificial intelligence SberAI. - Project Duration
- In 2019 we developed and then launched the new version of Sberbank Online app with personalization and emotional design. Now we continue to improving client experience, study our customers behavior and make designs even more personalized. Welcome screens in the Sberbank Online were created шт 2021.
- Operation Flow
- There are a lot of apps today to cover one need. Almost all of them have well done UX and UI, but we believe that win those who also care about User Emotions. Every user can choose any welcome screen.
- Team Members
- SberBank Online team
- Image Credits
- Main Image #1: Welcome screens in the Sberbank Online mobile app Image #2: Neural Network.
Image #3: The Undersea.
Image #4: Through the Microscope.
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