Eataly Ginza فضای داخلی رستوران by Uds Ltd. is a highly esteemed winner of the very prestigious 2022 جایزه نقره‌ای A' Design Award in طراحی فضای داخلی و نمایشگاه Competition Category.
نقرهداخلی· 2022
Eataly Ginza فضای داخلی رستوران
by Uds Ltd.
Client: EATALY Asia Pacific, LTD.
جایزه نقره‌ای A' Design Award Winner in داخلی Category
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- Verified Award Winner
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The Design
About Eataly Ginza فضای داخلی رستوران
ایتالی گینزا یک فضای داخلی رستوران، بازار و کافه است که در طبقه ششم گینزا سیکس، مجموعه‌ای تجاری در گینزای توکیو، واقع شده است. طراحی از مفهوم باغ ایتالی پیروی می‌کند. مساحت کل ۱۰۰۰ مترمربعی به صورت گروهی از فروشگاه‌های کوچک، با روشنایی به سبک چراغ‌های خیابانی، کاشت گیاهان و نیمکت‌ها چیدمان شده است. پارتیشن‌های افقی به حداقل رسیده و سقف بدون پوشش رها شده است، در حالی که تغییرات در کف‌پوش، مناطق مختلف را تعریف می‌کند. یک بار مرکزی، میدان شهری ایتالیایی را تداعی می‌کند. چیدمان باغ‌گونه، بازدیدکنندگان را دعوت می‌کند تا با آسودگی وارد شوند و به راحتی بمانند.
The Recognition
About the جایزه نقره‌ای A' Design Award
Eataly Ginza فضای داخلی رستوران برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Eataly Ginza فضای داخلی رستوران انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Eataly Ginza فضای داخلی رستوران آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Eataly Ginza" was designed to be a bright, green space with a series of small stores to represent the "Eataly Garden" concept. This allows people to feel more at ease stepping into the store and allows many people to experience the values that Eataly has cherished.
- Dimensions & Packaging
- The total floor area is 1000 square meters.
- Tags
- Restaurant, Eataly, Ginza, Ginza Six, Market, Italian
- Production Technology
- The entire store is divided into several zones, but to create a sense of spatial expansion, we devised a zoning plan with as few horizontal partitions as possible to create a unified space and separate flooring materials. The ceiling is skeletonized, and streetlights of the same design are placed throughout the space to create a sense of unity. Only the backside of the thorne has louvers on the ceiling, creating a calm space that resembles a semi-outdoor space.
- Design Challenge
- Since this was a renovation project, it was difficult to achieve consistency between the drainage and other facility plans and the zoning plan to express Eataly. In addition, Eataly around the world has a more mixed store and restaurant area, but we thought this would not fit in Japan, so we challenged ourselves to find a way to express Eataly in Japan by loosely partitioning the space with aisle widths and plantings while making it look as if it were a mixed space.
- Research
- By inspecting Food Hall mobile stores around Japan and examining plans for Eataly stores around the world, we were able to create a plan that expresses the qualities of Eataly while at the same time being suitable for the Japanese. We gathered images reminiscent of parks and plazas and integrated them with the existing Eataly design to further express the concept.
- Inspiration
- Ginza is one of Japan's leading downtown areas and one of Tokyo's most exclusive commercial districts. "Eataly Ginza" was planned to be located on the 6th floor of "Ginza Six", a commercial facility in such a district of Ginza.
Most of the 6th floor is occupied by "Tsutaya" Japan's largest bookstore, and visitors to the 6th floor are intended to visit the "Tsutaya Bookstore".
This "Tsutaya Bookstore" was designed based on the concept of a back alley, and the space configuration expresses an empty alleyway, just as the concept suggests.
Therefore, the concept of Eataly is "Eataly Garden" and rather than forcibly separating it from the Tsutaya, which is the center of the 6th floor, the plan is to integrate the two so that a rich "Garden" spreads beyond the alleyway.
The store layout, which looks like a collection 1of small stores reminiscent of a garden, streetlight-like lighting, plantings, benches, and other features were designed so that visitors to Eataly can spend their time comfortably and on their way.
The goal of Eataly is to convey the importance of rich food experiences to as many people as possible. - Project Duration
- It started in July 2020 on the 6th floor of "Ginza Six" a commercial facility located in Ginza, Tokyo, and opened on August 25, 2021. This will be Eataly's first store in Japan with an area of approximately 1,000 square meters, and compared to previous stores in Japan, it is the store that offers the best experience of Eataly's stated concept.
- Operation Flow
- Guests can enjoy the richness of Italian produce at restaurants, bars, markets, and cafes as they walk through the park.
The central bar is inspired by the cheerful town square in Italy where friends and family gather daily to enjoy wine and antipasto.
Glass cases are lined with a variety of small plates, and you can enjoy aperitivo with cocktails and wine at any time of the day. - Patents
- Uds Ltd. + Eataly Asia Pacific, Ltd.
- Team Members
- Interior Design: Uds Ltd. Keiichi Ito, Ryo Okada
- Image Credits
- #1: Photographer Nacasa & Partners Inc. , 2021
#2: Photographer Nacasa & Partners Inc. , 2021
#3: Photographer Nacasa & Partners Inc. , 2021
#4: Photographer Nacasa & Partners Inc. , 2021
#5: Photographer Nacasa & Partners Inc. , 2021
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