Chinese Festivals مجموعه تصویرسازی by Chunli Zhou is a highly esteemed winner of the very prestigious 2022 جایزه برنزی A' Design Award in طراحی گرافیک، تصویرسازی و ارتباطات بصری Competition Category.
برنزگرافیک· 2022
Chinese Festivals مجموعه تصویرسازی
by Chunli Zhou
Client: Northeastern University of China
جایزه برنزی A' Design Award Winner in گرافیک Category
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- Verified Award Winner
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The Design
About Chinese Festivals مجموعه تصویرسازی
جشن‌های چینی مجموعه‌ای از تصویرسازی‌هاست که بر پایه جشن‌های سنتی چینی خلق شده است. این مجموعه شامل سال نو چینی، جشنواره قایق اژدها، جشنواره نیمه پاییز و جشنواره چونگ یانگ می‌شود. عناصر جشن‌گونه‌ای همچون ترقه، قایق‌های اژدها، زونگزی و میوه کورنلیان در صحنه‌ها به نمایش درآمده‌اند. رنگ‌های اصلی به‌گونه‌ای انتخاب شده‌اند که با فضای هر جشن هماهنگ باشند. تصویرسازی‌ها با نرم‌افزار نقاشی دیجیتال طراحی و در ابعاد ۸۰۰ در ۸۰۰ میلی‌متر چاپ شده‌اند. هدف این مجموعه، ارائه فرهنگ جشن‌های سنتی در قالبی بصری و معاصر است.
The Recognition
About the جایزه برنزی A' Design Award
Chinese Festivals مجموعه تصویرسازی برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Chinese Festivals مجموعه تصویرسازی انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Chinese Festivals مجموعه تصویرسازی نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Inside the illustrations are included specific imagery of traditional Chinese festivals such as "Chang'e", "zongzi", "dragon boat" and "cornelian"." The main colours of the illustrations are set for the different festivals. The illustrations throughout the series have a strong festive character and promote Chinese festival culture while allowing the atmosphere and flavour of different traditional Chinese festivals to be shown.
- Dimensions & Packaging
- Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size:1800mm (H) x 800mm (W), 300dpi, RGB.
- Tags
- China, Festivals, Chinese New Year, Dragon Boat Festival, Mid-Autumn Festival, Chung Yeung Festival
- Production Technology
- This series of illustrations is drawn by procreate software. It is produced by a high level of printing and manufacturing techniques to show the beautiful and exquisite detail of the illustrations.
- Design Challenge
- The difficulty lies in accurately characterising traditional Chinese festivals and their elements, achieving a combination of modern aesthetics and traditional elements, computer technology and traditional craftsmanship, and the aesthetic standards of the characters.
- Research
- This "Chinese Festivals" series of illustrations features the Chinese New Year, Dragon Boat Festival, Mid-Autumn Festival and Chung Yeung Festival, which include festive elements such as "New Year animals", "firecrackers", "dragon boats", "zongzi" and "cornelian". The main colours of the illustrations are adapted to the atmosphere of the different festivals, deepening people's understanding of Chinese festivals while making more friends at home and abroad enjoy traditional Chinese festival culture.
- Inspiration
- The inspiration for the illustration design comes from traditional Chinese festivals. The strong atmosphere of festivals often makes people feel happy and joyful, and it is the responsibility and duty of every citizen to pass on the culture. Therefore, through illustration design, I hope to realise the effective innovation of traditional festival elements in contemporary times, spreading the energy of Chinese traditional festivals while making more people fall in love with Chinese festivals.
- Project Duration
- The work began in December 2022 at Northeastern University in Shenyang, Liaoning Province, China, and was completed in February 2022 at Northeastern University in Shenyang, Liaoning Province, China.
- Operation Flow
- The key to this design is to have a strong impact that appeals to the public, a high aesthetic effect that appeals to people's aesthetic sensibilities, and at the same time promotes cultural heritage while committing to its innovative development.
- Team Members
- Design direction: Huo Kai, designed by Zhou Chunli
- Image Credits
- Image #1 : Illustration Zhou Chunli, 2022.
Image #2 : Illustration Zhou Chunli, 2022.
Image #3 : Illustration Zhou Chunli, 2022.
Image #4 : Illustration Zhou Chunli, 2022.
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