Meandre بطری عطر، بسته‌بندی عطر by Jiawei Wu is a highly esteemed winner of the very prestigious 2022 جایزه برنزی A' Design Award in طراحی بسته‌بندی Competition Category.
برنزبسته‌بندی· 2022
Meandre بطری عطر، بسته‌بندی عطر
by Jiawei Wu
Client: Jiawei Wu Design
جایزه برنزی A' Design Award Winner in بسته‌بندی Category
Verified Award Winner
Verify Award Status for #137809The Design
About Meandre بطری عطر، بسته‌بندی عطر
مِیاندر یک طراحی بطری و بسته‌بندی است که برای یک برند عطر طبیعی خلق شده است. این نام از یک واژه فرانسوی گرفته شده که به معنای پیچ‌وخم‌های یک رودخانه است. این طراحی هدف دارد تجربه‌ای غرقه‌کننده از پرسه‌زدن در یک جنگل را به مخاطب القا کند. درپوش بطری از فرم یک شاخه‌ی خم‌شده پیروی می‌کند و بدنه‌ی بطری از چوب گردوی آمریکای شمالی ساخته شده که با فرآیند خم‌کردن چوب شکل گرفته است. یک کارت اطلاعاتی همراه با یک عکس و توضیحی درباره‌ی جنگل روستایی فرانسه که الهام‌بخش این رایحه بوده، ارائه شده است. در این عطر تنها از نت‌های طبیعی و چوبی استفاده شده است.
The Recognition
About the جایزه برنزی A' Design Award
Meandre بطری عطر، بسته‌بندی عطر برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Meandre بطری عطر، بسته‌بندی عطر انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Meandre بطری عطر، بسته‌بندی عطر نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging system of the méandre is mainly focus on creating an immersive experience for customers to bring them wandering in forest with the footprints. The cap design reflects the image of natural shape with its bending branch. All stone-made bottle is an important representation of the beauty of nature. With the photo and description on the information card, users can picture the exact moment that the perfumer experience back in that little French rural forest. No matter where the customers live their lives, the méandre can bring them to the verdant forest immediately not only with the scent but with the whole packaging experience design.
- Dimensions & Packaging
- The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The packaging final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
- Tags
- Package Design, Perfume Bottle, Fragrance, Art Direction, Natural, Product
- Production Technology
- All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
- Design Challenge
- The visual translation of natural elements and brand image needs to find a balanced and creative point.The bottle package design is an innovative design with a complex structure, and the machining qualification rate is the biggest challenge encountered by this project.
- Research
- The objective starts from brand experience, brand personality and character definition, target audience. The experience defined – a journey in the forest with footmarks. Méandre is elegant, natural and chic. Thorough research of the history of perfume package design is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on méandre due to its genuine quality of heavy user/customer interaction. It was a very interesting experience for me to deeply co-create concepts and content with users.
- Inspiration
- The brand personality and design was inspired by the French word "méandre", which means "curves of a river." Notes of this fragrance last longer with experiencers, which form a subtle hint haunted with them. The design translated the experience into an immersive journey with natural and woody notes. Moreover, the package delivers a sustainable design concept. The main purpose of this project is to represent the experience of forest wandering.
- Project Duration
- The project started in 2020 and finished in 2021.
- Operation Flow
- Méandre is a natural perfume brand. The fragrance profile is based on the natural, woody notes to give users an experience and feeling that they are walking in the forest, thus only natural scents were selected as the ingredients.
- Patents
- Jiawei Wu
- Team Members
- Jiawei Wu
- Image Credits
- Design:Jiawei Wu
Photo Credits: Sonia Szostak
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